Yes, Donald Trump Is Making White People More Hateful

Yes, Donald Trump Is Making White People More Hateful

Yes, Donald Trump Is Making White People More Hateful

A new study finds empirical evidence of the “Trump Effect.”


Has Donald Trump’s relentless demagoguery against Mexicans, Muslims, and African Americans made Americans more hateful? Or did Trump capitalize on a white backlash against the election of the first black president to put himself in the White House?

Last week, Reveal, a project of the Center for Investigative Reporting, identified 150 incidents of verbal harassment or physical violence over the past 18 months in which the perpetrator explicitly mentioned Donald Trump. Reveal’s Will Carless wrote that “nearly every metric of intolerance in the U.S. has surged over [that time period], from reported anti-Semitism and Islamophobia to violent hate crimes based on skin color, nationality or sexual orientation.”

This postelection surge in hatred has been referred to as “the Trump Effect.” But several studies have suggested the spike in racial animosity pre-dates Trump. For instance, George Washington University political scientist John Sides found that the white working-class voters who had first backed Barack Obama and then voted for Trump in 2016 were already moving toward the Republican Party before the campaign got underway. Sides found that the share of these voters who “perceived that the Democratic Party was to the left of the Republican Party on the issue of how much the government should help improve the status of African Americans grew dramatically over the Obama years.” Obama, Sides told me last year, “was clarifying on this issue, and that may have hastened their departure from the Democratic Party.” And a study by Mara Cecilia Ostfeld that was published last week in the journal Political Behavior similarly concluded that, “as White Democrats learn about Democratic outreach to Latinos, they become less supportive of Democrats.”

But a new, as yet unpublished study presented to the Midwest Political Science Association last month suggests that there’s a causal relationship between Trump’s demagoguery and those reports of racialized abuses. Brian Schaffner, a scholar at UMass Amherst, found empirical evidence that Trump’s rhetoric did indeed lead non-Hispanic whites to express more bigoted views of “the other.”

Shortly before the 2016 election, Schaffner randomly divided almost 1,200 non-Hispanic white respondents into four groups. He showed one, the control group, three relatively anodyne statements made by Donald Trump and Hillary Clinton during the course of the campaign. The second group was given the same three statements, and also shown an excerpt of Trump’s infamous Mexican-rapists speech. A third group saw a different inflammatory statement that had been tweeted by Trump: “Our great African-American President hasn’t exactly had a positive impact on the thugs who are so happily and openly destroying Baltimore.” And the final group was shown all five.

Schaffner then asked respondents to say something in their own words about African Americans, Mexicans, white people, politicians, the middle class, and millennials. (One tricky part of conducting a study like this is you have to avoid tipping off your subjects about what you’re looking for. So Schaffner presented the survey as an attempt to gauge how closely respondents were paying attention to the campaign. The inclusion of the middle class and millennials helped hide the purpose of the experiment.)

The results were surprising. Respondents who were exposed to Trump’s comments about “thugs” in Baltimore weren’t affected by that inflammatory statement to a significant degree, but those who read his tirade about Mexicans were. They made significantly more negative comments about the groups in question than those who only saw more conventional campaign rhetoric. Eight-hundred people were recruited to rate the comments on a scale from “very negative” to “very positive,” and Schaffner averaged out the results.

“The finding here that I think is really interesting,” Schaffner told me, “is that Trump’s language [about Mexicans] doesn’t just embolden people to say more negative and more offensive things about the group he’s talking about, but it actually leads them to say more offensive things about all groups.” Schaffner thinks “this pattern is likely due to the fact that the quote about Mexicans is particularly offensive.”

Interestingly, this “Trump Effect” was about equal for whites who backed Trump and those who supported Clinton.

It’s hard to nail down precisely what mechanism is at work here. Schaffner considered the possibility that respondents were simply mimicking Trump’s own words when they were fresh in their minds, but he was able to control for that possibility.

Schaffner’s own explanation is that Trump is giving respondents tacit permission to be bigots. “People aren’t always sure what the norms are in terms of what’s OK and what’s not OK to say,” he says. “There have been several psychological studies showing that people tend to take cues from their peers when they’re asked to talk about other groups. When they hear somebody saying something offensive about some group, then they basically say to themselves, ‘Oh, I can say that because this other person said it, so it must be OK.’ And I think something similar is going on here. People hear a politician who is running for president using this inflammatory terminology, and they think, ‘Well, if a major party’s presidential candidate is using this language then it must be acceptable for me.’ So I think people are changing their understanding about what the norms allow for, or preclude, based on what they’re hearing from Trump.”

Schaffner’s research isn’t in conflict with those other studies that found a white backlash against Obama before Trump arrived on the scene; it’s complementary. Schaffner says that before Obama’s election, political scientists believed that “when candidates used language during a campaign, or during a debate, that was explicitly racist, voters would indicate that they liked that candidate less and were less likely to vote for them. So the idea was that if politicians wanted to make racial appeals, they had to do it in a subtle, implicit way.” But more recent studiesSchaffner points to experiments conducted during Obama’s presidency by Nick Valentino and his colleagues at the University of Michigan found that those penalties were no longer showing up.

It appears that both are true: Obama’s election activated white voters’ racial grievances and anxieties about being displaced by other groups. But it was Trump’s nasty rhetoric that gave them permission to say what they might have kept quiet out loudand in some cases, to act on those feelings.   

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