The Nation is looking to recruit an Advertising Director. Agency and direct sales make up the majority of the role, handling the bulk of The Nation‘s advertising clients and revenue. As part of The Nation‘s commitment to evolving with the current media landscape, experience of wider digital and design skills is also sought.
The successful candidate must hit the ground running, selling to an existing book of clients and new business. Ability to sell a print circulation, desktop and mobile impressions and other digital formats (including email lists) is essential. So too is knowledge of pricing metrics including CPM, CPA, CPC etc and IAB standard dimensions and best practice.
Experience of the selling process, CRM systems and data backed pitches is important. A practical understanding of backend processes is needed; forecasting, reporting, list suppression etc. Ad trafficking support is provided but the ideal candidate will be familiar with DFP, GA and similar Google applications. Experience with ESPs and exchange management is ideal, familiarity with Adobe Creative Suite and html5 is a plus.
In addition to meeting quarterly and annual sales targets, the candidate needs to be a genuine strategic thinker. Under the direction of the Associate Publisher – Advertising, proposals for long term, sustainable advertising solutions will be expected. Such projects will involve working with other departments, running effective meetings, producing documentation and having a solid grasp of The Nation‘s content.
The Nation needs a ‘can-do’ attitude from a candidate who is prepared to step up. A team player who can use their initiative to get sales over the line. Although sales are the priority, the role has the potential to grow into a more senior strategic one over time.
The Nation Co. LLC is an equal opportunity employer. We welcome all applicants, without regard to race, color, religion, sex, national origin, age, disability, genetic information, gender identity or expression, or veteran status. We conform to the spirit as well as the letter of all applicable laws and regulations.
This position is covered by the collective bargaining agreement between The Nation and The NewsGuild of N.Y., CWA Local 31003, AFL-CIO.
The Victor S. Navasky Internship Program
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