Audience Development Manager

Consumer Marketing Department

The Nation, the subscription-driven magazine and progressive digital media company, is seeking an experienced, energetic and flexible audience development manager to handle all facets of marketing its print magazine and digital products. Candidates should have 5 or more years of relevant, consumer-facing digital and print marketing experience, and possess excellent communication and interpersonal skills. Experience in customer journeys a plus.

We’re looking for an entrepreneurial, personable, and creative thinker with a proven track record in audience development. A demonstrated interest in progressive politics and culture helpful. We seek an accomplished marketer able to connect our mission with a passionate audience to build a subscriber base truly committed to public-minded, independent journalism.

The ideal candidate will have the ability to understand the media market and business context, synthesize all relevant information, and tell a compelling story that leads to actionable recommendations, and present findings to management. This position requires extensive consumer marketing experience and expert knowledge of existing research techniques and emerging trends. Must have a demonstrated ability to manage a large volume of complex work effectively and efficiently while being detail-orientated.

Responsibilities:

Management of subscription campaigns across all acquisition channels – digital, print and other media
Creates and executes all new business acquisition direct mail
Creates and maintains best-practices in subscription marketing and digital user experience
Manages paid social media ad campaigns and creates regular reports for analysis
Works with Associate Publisher to create compelling marketing materials as needed for all Nation subscribers on every platform
Oversees relationships with digital vendors to ensure a good user experience
Manages all website promotions and on-site customer experience
Creates and maintains monthly reports as related to audience development initiatives. Offers analytical insight
Conducts quality assurance checks to ensure that campaigns meet expectations
Identifies and implements opportunities for improvement by mapping and analyzing the customer journey
Other related duties as assigned

Success Criteria:

Strong interpersonal skills and ability to collaborate
Requires impeccable verbal and written communication skills with clear, correct grammar
Excellent time-management skills and ability to prioritize
Highly detail-oriented, energetic, and organized
Immersed in media and audience development community and on top of industry trends, challenges and opportunities
Knowledge of and experience working with major fulfillment service bureaus
Commitment to and passion for The Nation and for progressive politics is helpful

Qualifications:

- 5+ years of successful audience development management, including print and online titles
- Bachelor’s Degree or equivalent required
- Solid understanding of marketing communications and new and emerging media platforms (i.e. mobile, digital, social media)
- Strategic thinker with superior analytical skills
- Experience making recommendations based on qualitative and quantitative research and marketing strategy
- Ability to identify short and long term goals to achieve overall team/company objectives
- Ability to drive sound and inspiring solutions and recommendations for the business
- Ability to think strategically and conceptually
- Digital and technical savvy, including experience working on social media initiatives, along with traditional print marketing

initiatives

Fluency in Excel, Google and Facebook

The Nation Co. LLC is an equal opportunity employer. We welcome all applicants, without regard to race, color, religion, sex, national origin, age, disability, genetic information, gender identity or expression, or veteran status. We conform to the spirit as well as the letter of all applicable laws and regulations. Please send a résumé and cover letter to audiencemanager@thenation.com. No phone calls, please.

This position is covered by the collective-bargaining agreement between The Nation and The NewsGuild of N.Y., CWA Local 31003, AFL-CIO. This position is a 5-day per week, full time position with great benefits.

Development Associate

Reporting to the Associate Publisher, the Development Associate will support the fundraising team and work to diversify and expand the donor base. He/she will execute solicitation strategies for gift renewals and upgrades, perform research on prospective donors, prepare grant proposals and help manage planned giving program.

The ideal candidate will be passionate about The Nation and independent journalism and able to effectively communicate the case for giving to prospective donors. He/she will have top-notch written and interpersonal communication skills, the ability to work productively and proactively both independently and within a team, and excellent time management and prioritization skills. This position requires direct response marketing experience, the ability to understand and interpret fundraising metrics and knowledge of industry best practices.

The Nation Co. LLC is an equal opportunity employer. We welcome all applicants, without regard to race, color, religion, sex, national origin, age, disability, genetic information, gender identity or expression, or veteran status. We conform to the spirit as well as the letter of all applicable laws and regulations. Please send a résumé and cover letter to developmentjob@thenation.coma. No phone calls, please.

Key Responsibilities:

Work with Associate Publisher to create compelling marketing materials to promote various fundraising opportunities to key constituencies.
Draft correspondence to existing major donors and work with key stakeholders to solicit annual gifts.
Conduct research on current and prospective donors to determine their philanthropic interests and capacity.
Help develop and implement upgrade strategies for mid-level donors.
Implement donor cultivation, recognition and retention strategies.
Implement strategies to expand membership in planned giving program, market planned giving to current supporters, steward existing planned giving donors and follow up on estate distribution.
Ensure all mid-level & major gifts are acknowledged promptly and accurately and that donors receive continued correspondence on the impact of their gift.
Assist department with securing foundation funding, including managing calendar of reporting/deliverable deadlines, preparing meeting materials and helping to edit grant proposals.
Coordinate logistics for donor meetings and events.
Record, track, and report on progress toward fundraising goals.
Maintain effective systems for tracking prospects and donors through the donor database.
Other duties as assigned.

Qualifications:

At least 3 years of successful fundraising experience
Excellent written and oral communication skills
Meticulous attention to detail
Ability to work independently and efficiently, establish priorities, and meet deadlines
Bachelor’s degree or equivalent required
Some knowledge and experience using donor databases preferred (Raiser’s Edge or equivalent)
Knowledge of fundraising best practices and industry trends
Commitment to The Nation’s mission and interest in progressive politics

The Victor S. Navasky Internship Program

For more than three decades, The Nation Institute, in conjunction with The Nation magazine, has provided an internship program for early-career journalists. For more information about the Victor S. Navasky Internship Program, click here.

The Nation Business Internship

For more than three decades The Nation magazine has provided an award-winning internship program for early-career journalists interested in journalism and publishing.

Recently, The Nation established a new publishing internship to identify and nurture the next generation of non-profit and publishing change-makers. Working one at a time on a part-time basis, interns gain marketable knowledge of the magazine’s business operations working cross-departmentally with a range of Nation publishing professionals including those in the ad sales, communications, direct-marketing, fundraising and special projects departments.

Recent college and graduate school aspirants will experience a comprehensive immersion into the business operations of The Nation as they are taught the tools of the trade by assisting publishing professionals with a range of hands-on tasks supplemented by educational seminars and participation in staff meetings and strategy sessions. Work will include developing donor prospect research, assisting with small-batch personalized cultivation packages, researching, maintaining, and curating media contact lists and databases, assisting with PR social media campaigns (Instagram, Press Room Twitter account), assisting with customer service issues, creating direct mail campaign binders, participating in event strategizing and preparation, letter-writing, help with prospecting potential advertisers and preparing sales packages.

Interns can expect a ground-floor introduction into many of the publishing operations that comprise a magazine, including ad sales, subscription acquisition, direct marketing, small-donor cultivation and solicitation, communications and messaging and public events. In all instances, the aim will be to contextualize intern work, to explain how small, discrete tasks fit into the larger whole and to instill a range of marketable skills and publishing experience over the course of the intern sessions.

Intern will be directly supervised by President Erin O’Mara and Associate Publisher Peter Rothberg and will work with a range of experienced Nation publishing professionals.

The internship can be either full or part-time, depending on applicant’s circumstances.

Compensation and Credit

Interns are paid $15 per hour. Whenever possible, The Nation will assist interns in arranging for academic or work-study credit. Interns will receive three paid vacation days and three paid sick days. There are no other benefits.

Application Procedure

Applicants must submit the following:

1. A cover letter that explains why you want to work for The Nation;
2. A resume;
3. Two letters of recommendation with contact information for the referees included. Letters may be mailed directly by recommenders, or may be included with the rest of your application materials. Interviews will be conducted for the final candidates
4. All application materials should be submitted electronically to bizintern@thenation.com.

Incomplete applications will not be considered. All application materials become the property of The Nation. Please address all queries to bizintern@thenation.com. No phone calls, please.

Deadlines and Duration of Program

Summer/Fall 2018:
Application deadline: April 15, 2018
Notification deadline: May 15, 2018
Program duration: June 11 – December 21, 2018