The American Future Fund is an enthusiastically conservative organization that each election season fills the airwaves with ads hailing right-wing causes and socially conservative Republican candidates, while ripping Democratic officials and contenders.

But, this fall, the dark-money group is also jumping into battleground states with social-media campaigns hailing third-party candidates, legalization of marijuana and “our progressive values.”

Confused? Don’t be. In close races, those third-party candidates might just pull a few votes away from Democratic contenders, who are specifically attacked in the ads. Yes, that’s playing the margins. But when money is no object, every strategy gets tried.

Welcome to the brave new world of hyper-cynical, win-at-any-cost, big-money politics.

This is how it works.

The American Future Fund explains that it “operates as a 501(c)(4) and was formed to provide Americans with a conservative and free market viewpoint to have a mechanism to communicate and advocate on the issues that most interest and concern them.”

Practically, what that means is that, according to the Annenberg Public Policy Center’s project, “AFF spent just under $24.5 million on independent expenditures during the 2012 election cycle—nearly all of it (about $20.8 million) in support of Republican presidential nominee Mitt Romney and against President Obama.” According to the Center for Responsive Politics, the group “received more than 92 percent of its 2012 revenues from two organizations connected to Charles and David Koch.” This year, one of the primary Koch-backed groups says it is moving money elsewhere; but the American Future Fund remains flush with cash.

As a footnote, the Center for Responsive Politics reminds us, “As a nonprofit organization organized under section 501(c)(4) of the Internal Revenue Service code, American Future Fund does not have to disclose its donors.”

Nor does it have to abide by the standards that most Americans associate with politics. It can pretty much write its own rules. And so it has.

This fall, the American Future Fund and another group, American Future Fund Political Action (a “separate” organization that describes itself as “a federal political committee which primarily helps members elect candidates who reflect our values through a variety of activities aimed at influencing the outcome of the next election”) are busy, busy, busy—spending millions, millions, millions. American Future Fund Political Action’s involved in House and Senate races all over the country. The group’s attacks on Democrat Bruce Braley are among the roughest being aired in the very rough Iowa US Senate contest, and it’s just up with television ads condemning Senator Jeff Merkley, D-Oregon.

But the American Future Fund is not always so negative.

The American Future Fund has over the years had very nice things to say about socially and economically conservative Republicans like Wisconsin Governor Scott Walker—going so far as to purchase newspaper ads hailing the controversial anti-labor governor for “promoting innovation.”

And, of course, this fall the group is producing lots of fun-and-freewheeling social-media ads—with cool music, cool colors and hip references to Snoop Dogg and Bob Marley. The ads are directed at supporters of full legalization of marijuana in general. In particular, they seek to acquaint young voters with third-party candidates who want to help Americans “get high” and “get blazed.”

How’s that?

Though the American Future Fund does not list marijuana legalization, expansion of access to medical marijuana or drug-law reform as a part of its mission as “a voice for conservative principles that sustains free market ideals focused on bolstering America’s global competitiveness,” the group has produced and paid for expensive social media campaigns drawing attention to Libertarian candidates who do support legalization of marijuana.

In the tight North Carolina US Senate race between Democrat Kay Hagan and Republican Thom Tillis, the American Future Fund is spending heavily to circulate ads that explicitly say, “Don’t even think about voting for Kay Hagan. She doesn’t share our values. You want legalization of marijuana, she’s against it. You want to stop sending our troops overseas, she voted for it. Vote Sean Haugh: He shares our progressive values: pro-legalization, pro-environment, more weed, less war.”

Haugh, a pizza deliveryman who so far has spent under $10,000 on his run, is the sudden beneficiary of $225,000 in spending to talk up his candidacy—and to tear into Kay Hagan. The Libertarian tells reporters on Twitter that he feels like “a character in a Camus novel” and frets about the “dark money” influence on the race.

The American Freedom Fund won’t identify the source of the money that is paying for the ads. As noted above, the group benefited in 2012 from substantial funding from another group that is backed by billionaire conservative donors Charles and David Koch, Freedom Partners. A Freedom Partners spokesman told reporters that the organization is not currently funding the American Future Fund. Fair enough. It’s no secret that Koch brothers money flows in many directions at election time and, of course, the Koch brothers are not the only right-wing donors who this year have been spending heavily to help Republicans retake control of the Senate.

What is beyond dispute, as Reason notes, is the point of the advertising campaign. This, the libertarian publication explains, is “clearly an attempt to pull a certain class of possible Democratic voters away from incumbent Kay Hagan, and thus likely help the chances of Republican Thom Tillis.”

Nor is there much dispute with regard to the American Future Fund intervention in the close Wisconsin gubernatorial race between Walker and Democrat Mary Burke.

The American Freedom Fund has been enthusiastic in its championing of Walker in the past. But, suddenly, it is spending money on ads that attack Mary Burke and talk up the Libertarian candidate Robert Burke. “It’s time to clear the air about who will legalize marijuana in Wisconsin. It’s not Mary Burke,” declares one ad. “It’s Robert Burke. As governor of Wisconsin, Robert Burke will legalize it. Vote Burke. Get Blazed.”

Robert Burke, a serious and sincere Libertarian, is not playing along.

“I do endorse fully full legalization in Wisconsin, but I don’t endorse quite the way that these ads are being positioned,” says the Libertarian candidate. “They are being done primarily to draw votes away from Mary Burke.”

Burke refers to the American Future Fund “Red Team” as “morons.”

But, even if the ads are absurdly over the top and disrespectful of the broad and deep concerns of young voters, there is a method to the group’s madness.

Moving even a small number of young voters away from Mary Burke and toward Robert Burke could be definitional in a close finish. Walker has throughout his tenure polled poorly among voters who are under the age of 30. There are a lot of reasons for this. But it is a fact that the governor is an extreme social conservative who talks about marijuana as a “gateway” drug and has made support for drug testing of food stamp recipients a major theme of his 2014 reelection campaign.

On the other hand, his Democratic challenger, Burke, supports legalization of medicinal marijuana and has a track record of social moderation that is more in sync with young voters. She’s also talking about ways to make college more affordable, to ease the burden of student-loan debt and to promote job growth for young people.

So young voters, even if their turnout rates are lower than those of older voters, could decide a very close race for Burke. Indeed, says Mary Burke campaign spokesman Joe Zepecki, “They know that with the last two polls of the election showing a dead heat, they are pulling out all the dirty tricks to try and save Walker from defeat.”

To be fair, that’s just one explanation.

The other is that a group with a long history of promoting conservative agendas and talking up right-wing, socially conservative Republicans has suddenly developed an interest in preserving “our progressive values,” protecting the environment, legalizing marijuana and engaging politically with voters who might be inclined to “get blazed.”