This year’s Super Bowl was a weapon of mass distraction. If there’s any justice, future generations will remember the game not for Patrick Mahomes, Travis Kelce, or Taylor Swift but for the US-funded attacks on Palestinian civilians that occurred while so many Americans were glued to their TVs. During the game, watched by well over 100 million people in the United States, Israel launched a bombing raid of Rafah in the Gaza Strip, the most densely populated area on earth. More than 1 million people had fled now-leveled Gaza City to the refugee camps in Rafah and surrounding areas. Palestinians who have survived previous Israeli strikes are now staving off disease, destitution, and fear. They, along with people throughout the world, had been hoping for a negotiated cease-fire. The Israeli government and Prime Minister Benjamin Netanyahu feinted to take this idea seriously, but instead, as football players battled in Las Vegas, rained death from the skies.

As of now, the Gaza Health Ministry estimates that Israel killed at least 67 Palestinians in the Super Bowl attacks. That doesn’t account for the number injured or the attendant trauma. Ghada al-Kurd, who was sheltering in Rafah, told The New York Times, “I swear to God it was an indescribable night.… The bombing was everywhere—we were convinced that the Israeli army was invading Rafah.” The Israeli government is crowing of victory after freeing two hostages. And much of the US media is following suit, relegating the deaths of Gaza civilians to a footnote.

Meanwhile, CBS granted the Israeli government space for an ad about the 130 hostages left in Gaza. This ad, meant to build public support and justify the slaughter of nearly 30,000 civilians in Gaza, spurred 10,000 people to register complaints with the FCC, because the commercial did not disclose that a foreign government had paid for it. Coupled with the Rafah raid, this looks more like military synergy than happenstance.

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New England Patriots owner Robert Kraft also spent $7 million on an ad from his organization Foundation to Combat Anti-Semitism. It features Clarence Jones, a 93-year-old former speech writer for Dr. Martin Luther King Jr. Kraft and other pro-war billionaires use the memory of King so much, they should be paying his family indulgences for slandering his name. The ad failed to mention that Kraft has given $1 million to pro-war AIPAC and donated $1 million in 2016 to Donald Trump’s inauguration. Given that Kraft says that the Nazi march in Charlottesville was his motivation to start his foundation (Charlottesville was the one with “good people on both sides,” according to Trump), his hypocrisy is insidious.

Kraft and Israel want the same thing: a blank check to uproot Palestinians from Gaza and build settlements. One can also only imagine if a peace organization tried to buy an ad asking Israel and the United States the question: “How many dead children will be enough?” I suspect it would be denied faster than a public-service announcement about concussions.

Outside of the United States, the broad perception is that the hostages, the pain of their families, and the Hamas killings of October 7 are both a tragedy and a fig leaf to justify a total war on the civilian population of Gaza and a seizure of land. But the Israeli government treats global opinion outside the US as irrelevant. It knows that there is really only one patron needs to be appeased, and that is the sponsor sending them billions of dollars in weaponry. The sponsor is not just Biden and the US Congress; it is the US taxpayer. This is why the Super Bowl cover for this latest atrocity was so important. Israeli government officials know that US dissent is an obstacle to achieving their fantasy of controlling the land “from the river to the sea.”

We don’t know if the White House gave the go-ahead for what has now been dubbed “the Super Bowl massacre,” but if you launch an attack during the biggest TV event of the year—blunting an emergency response by US demonstrators and hoping that everyone will be too hung over, drunk on commercialism, and gambling apps to give a damn—it doesn’t take a poli-sci major to see how Biden benefits.

The Super Bowl has been used as a driver of war in the past, most famously when Whitney Houston sang the national anthem in 1991 as war planes flew overhead in the lead-up to Operation Desert Storm and when U2 and Bono fanned the flames of post-9/11 America in 2002. Now we have “the Super Bowl massacre,” which was designed to make us not notice the war crimes that American taxpayers are funding. The attacks on Rafah should become a bigger part of football history than reaction shots of Taylor Swift, Usher’s roller skates, or even Patrick Mahomes’s late-game heroics. Whether a football fan or not, we have to do more than never forget. We must say “never again.”