Society / January 31, 2024

In the Fight Against Antisemitism, Robert Kraft Is Part of the Problem

The foundation run by the owner of the New England Patriots has purchased a Super Bowl ad titled “Stop Jewish Hate”—but it’s the foundation that is helping to fuel antisemitism.

Dave Zirin

New England Patriots owner Robert Kraft looks on prior to a game against the Miami Dolphins on September 11, 2022, in Miami Gardens, Fla.

(Megan Briggs / Getty Images)

The New England Patriots’ 81-year-old owner, Robert Kraft, writes seven-digit checks to the right-wing Israeli lobbying machine AIPAC, but his personal, political, and financial ties to Israel run deeper than the occasional donation. The multibillionaire married his late wife, Myra, in Israel in 1963 when Kraft, then 22, was older than the nation itself. Together they set up numerous business, athletic, and charitable ties to Israel, a record of which is proudly proclaimed on the Kraft company website. In particular, the Kraft Group boasts of its “Touchdown in Israel” program, where NFL players are given free, highly organized vacations to see “the holy land” and come back to spread the word about “the only democracy in the Middle East.” (Not every NFL player has chosen to take part.) Kraft also attends fundraisers for the Israel Defense Forces, currently—and in open view of the world—committing war crimes in Gaza.

Now, as Israel wages war against the civilians of Gaza—more than 25,000 Palestinian have been killed with at least 10,000 of them children—Kraft is again flexing his financial and political muscles in order to defend the indefensible. His Foundation to Combat Antisemitism (FCAS) will be spending an estimated $7 million to buy a Super Bowl ad titled “Stop Jewish Hate” that will be seen by well over 100 million people. Under Kraft’s direction, the ad’s goal is to create a propaganda campaign to counter the reports and images from Gaza that young people are consuming on social media. As Kraft said on CNN in December, “Fifty percent of what’s being spread is lies and not accurate, and young people unfortunately are believing.”

The content of the Super Bowl ad is not yet known, but FCAS has afforded Kraft the opportunity to make the rounds on cable news saying things like, “It’s horrible to me that a group like Hamas can be respected and people in the United States of America can be carrying flags or supporting them.”

This is Kraft enacting the mission of FCAS: fostering disinformation. He is far from subtle: A Palestinian flag becomes a “Hamas flag,” and people like the hundreds of thousands who took to the streets of Washington, D.C., last month to call for a cease-fire and end the violence are expressions of the “rise in antisemitism.” Without a sense of irony or the horrors happening on the ground in Gaza, Kraft says he is giving $100 million of his own money to FCAS, because “hate leads to violence .”

Let’s be clear: What Kraft is doing politically and what he will be using the Super Bowl as a platform to do is dangerous. He appears to think any criticism of Israel is inherently antisemitic. For Kraft, it is Jews like myself, rabbis, and Holocaust survivors calling for a cease-fire and a Free Palestine that are part of the problem. Kraft seems to think that opposition to Israel, the IDF, and the AIPAC agenda is antisemitism.

There is a red sea of distance, as I have written, between antisemitism and anti-Zionism. No matter the Orwellian resolutions that a compliant US Congress passes, these are different political currents. Antisemitism is the pernicious hatred of a beautiful religion and culture that has been with us for over 5,000 years. Anti-Zionism is opposing a once-negligible 125-year-old colonial project in the Middle East. Zionism was a minor strain in Jewish life until the Holocaust. In a state of trauma and immiseration, Zionism rose triumphant after World War II with a new state built on the backs and land of the Palestinian people: a new outpost of what McCarthyite columnist Bari Weiss—with shameless racism—calls “the West,” albeit located in the Middle East. For Kraft (and Weiss), building a highly militarized, nuclear state built on stolen land is the only true hedge against another Holocaust.

Cementing the idea that to be anti-Zionist means you are antisemitic has also been the lifelong project of Israel’s corrupt Prime Minister Benjamin Netanyahu. He attempts to shame anyone on the left who dares criticize Israel as crypto-antisemites. Even the rabbis calling for a Free Palestine are not free from this slander. Opposition to Israel’s practices through boycott, divestment, and sanctions is now illegal in some states.

Right-wing Christian nationalists, with their belief in a Jewish state existing alongside their conviction that Jews are going to Hell, are welcome in Netanyahu’s Israel and Kraft’s coalition. Left-wing anti-Zionist Jews are not. The greatest foghorn of this evangelical right-wing “love Israel, hate Jews” perspective is, of course, Donald Trump. Kraft, while speaking of being troubled by events like the Charlottesville Nazi march and the right-wing massacre at the Tree of Life synagogue, counts Donald Trump as a close friend and even donated $1 million to his presidential inauguration.

No one who provides cover for the most powerful, public antisemite in the history of US politics should ever be taken seriously on how to best fight antisemitism. No one who funds AIPAC and the IDF and opposes a cease-fire amid the carnage should be allowed a commercial platform at the Super Bowl. But given that the big game is always an orgy of militarism, blind patriotism, and big budget commercials that lie through their teeth, perhaps that ad could not be more appropriate. We can do better than Kraft’s perspective on how to fight antisemitism. Morally, we don’t have a choice.

Dave Zirin

Dave Zirin is the sports editor at The Nation. He is the author of 11 books on the politics of sports. He is also the coproducer and writer of the new documentary Behind the Shield: The Power and Politics of the NFL.

More from Dave Zirin Dave Zirin Illustration

trans rights demonstration

The War on Transgender Kids Took the Life of Nex Benedict The War on Transgender Kids Took the Life of Nex Benedict

America eats its young through legislation that valorizes bullying.

Dave Zirin

A red banner with white lettering that says

To Find Excitement at the NBA All-Star Game, Look to the Stands To Find Excitement at the NBA All-Star Game, Look to the Stands

Members of the Palestinian Youth Movement and Jewish Voice for Peace unfurled a banner that read “Let Gaza Live.”

Dave Zirin

Smoke billows during the Israeli bombardment of Rafah in the southern Gaza Strip on February 12, 2024.

The First Thing We Should Remember About the Super Bowl Is the Massacre The First Thing We Should Remember About the Super Bowl Is the Massacre

During the year’s biggest television event in the US, Israel launched an attack on Rafah, hoping Americans wouldn’t notice. Now, the strikes are part of NFL history.

Dave Zirin

Crowds jam into Caesars Sports Book at Caesars Palace Hotel & Casino to bet on the Kansas City Chiefs vs. Philadelphia Eagles in Super Bowl LVII on February 12, 2023, in Las Vegas, Nev.

The Super Bowl of Gambling The Super Bowl of Gambling

The gambling industry has consumed the sports world, so of course, the Super Bowl is in Las Vegas.

Dave Zirin

Musician Kiana Ledé at the 2024 NHL All-Star Game on February 3, 2024, in Toronto, Canada.

When Wearing a Sweater Is Antisemitic When Wearing a Sweater Is Antisemitic

The singer Kiana Lede wore a black-and-white cardigan to sing the US national anthem, riling up the reactionary right and supporters of the Israeli state.

Dave Zirin

An injured person is aided near the Kansas City Chiefs' Super Bowl LVIII victory parade on February 14, 2024, in Kansas City, Mo.

What the Super Bowl Parade Shooting Has to Do With the Empire of the Gun What the Super Bowl Parade Shooting Has to Do With the Empire of the Gun

A mass shooting during the Kansas City Chiefs’ championship celebration reveals something dark about this country and the violence it exports around the world.

Dave Zirin