Society / June 24, 2024

Reg-GIE! Reg-GIE! Reg-GIE!

Baseball legend Reggie Jackson tells the Fox Sports audience the truth about playing baseball in the 1960s in the South.

Reggie Jackson Speaks the Ugly Truth About Baseball’s Past

The baseball legend tells the Fox Sports audience what it was like playing baseball in the 1960s in the South.

Dave Zirin
Reggie Jackson playing baseball

The Yankees’ Reggie Jackson hits one of three home runs against the Los Angeles Dodgers in a 1977 World Series game.


(Walter Iooss Jr./Sports Illustrated via Getty)

Major League Baseball and its partners at Fox were trying to turn a celebration of the Negro Leagues into a Disneyfied narrative of triumph in the face of “adversity,” which was left vague and undefined. MLB Commissioner Rob Manfred and the geniuses he employs thought that staging a feel-good game at Rickwood Field in Birmingham, Alabama, with little historical context was the best way to commemorate the Black baseball experience. Fortunately, legendary 78-year-old Hall of Famer Reggie Jackson was having none of it. One of many Black American baseball veterans in attendance, Jackson was brought onto the MLB on Fox set to talk about his memories as a minor-league prospect for the Birmingham A’s. Instead of playing nice, Jackson swung for the fences.

When asked what it was like to play in Alabama in 1967, Jackson said bluntly, “I wouldn’t wish it on anyone.” He then spoke for several minutes about being treated like something less than human. “I would never want to do it again,” he said, “I walked into restaurants, and they would point at me and say, ‘That n—— can’t eat here.’”

He recalled his allies on the team. “Fortunately I had a manager, Johnny McNamara. If I couldn’t eat in a place, nobody would eat…. If I couldn’t stay in a hotel, they’d drive to the next hotel and find a place where I could stay,” he said. “Had it not been for Rollie Fingers, Johnny McNamara, Dave Duncan, Joe and Sharon Rudi, I slept on their couch three, four nights a week for about a month and a half. Finally, they were threatened that they would burn our apartment complex down unless I got out.”

He then supplied some context for what it meant to be a young Black man in Birmingham for the Fox audience. “The year I came here, Bull Connor was the sheriff the year before.” He said how just a few years earlier, in 1963 and not far from Rickwood Stadium, the KKK bombed the 16th Street Baptist Church, killing four girls: Addie Mae Collins, Cynthia Wesley, Carole Robertson, and Carol Denise McNair.

“At the same time,” Reggie said, “had it not been for my white friends, had it not been for a white manager, and Rudi, Fingers, and Duncan and Lee Meyers, I would have never made it.”

He also said that as a young man in 1967, he was not ready to turn the other cheek: “I was too physically violent. I was ready to physically fight somebody. I would have got killed here, because I would have beat someone’s ass, and you would’ve saw me [hanging from] an oak tree somewhere.”

Jackson’s breakdown of this history, as the Fox studio hosts stared at him, their jaws agape, matters amid the battle to preserve the history of the Black American ballplayer, not merely the gauzy, palatable one served to us by Manfred. Recognizing Negro League records is a welcome start, but it cannot be the end. Currently the numbers of Black Americans playing Major League Baseball is at a historic low. Manfred seems to think he can solve this crisis in part by presenting a history of triumph and excellence against all odds while ignoring the toll it took on generations of Black American players.

Luke Epplin, author of the brilliant book Our Team, about the Cleveland Indians of the late 1940s, a squad that included Negro League legend Satchel Paige and trailblazer Larry Doby, said it well: “I just keep thinking about what Reggie Jackson said last night and how important it was. It cuts against the narrative formed by MLB, which focuses exclusively on Jackie Robinson and makes it seem that he shouldered the burden and then opened the doors [in 1947]. Jackson undercuts that. His amazing impromptu speech positioned racism as ongoing into the late ’60s for Black ballplayers, long beyond the integration era. It wasn’t a problem to be solved but a structural reality that plagued players for decades afterward.”

It is important to hear for reasons far greater than baseball. There is a rising Black Republican star, Representative Byron Donalds, who is rewriting history when he waxes nostalgic about the Jim Crow era to please his white benefactors and curry favor with Donald Trump. Hearing Jackson’s lived experiences safeguards what we can quaintly call “the facts.” The facts are that Jim Crow was terrorism; terrorism that in myriad ways shortened the lives of generations of Black families. Byron Donalds is just 45 years old and would do well to listen to some elders about the reality of Jim Crow—elders like the great Reggie Jackson. The tragedy is that it benefits Donalds to close his ears, sneer, and turn away.

But people like Donalds look extremely small when stacked up against Jackson’s testimony of truth. Jackson should be commended for his bravery, telling moving truths the audience was not expecting to hear. After Jackson’s words and after the Fox Crew caught their breath, you could almost hear that chant of the 1970s in the thick, humid Alabama air: “Reg-GIE! Reg-GIE! Reg-GIE!”

Dave Zirin

Dave Zirin is the sports editor at The Nation. He is the author of 11 books on the politics of sports. He is the author of a new book, The People's Historian: The Outsized Life of Howard Zinn.

More from Dave Zirin Dave Zirin Illustration

Eli Harold, Colin Kaepernick, and Eric Reid of the San Francisco 49ers kneel in protest during the anthem in October 2016 in New York.

Kaepernick and the Movement He Inspired Kaepernick and the Movement He Inspired

I once thought the protests of athletes after George Floyd’s murder would launch a new era of sports activism. Ten years after Kaepernick first kneeled, I revisit what I wrote.

Dave Zirin

Former basketball player Enes Kanter Freedom and Natasha Cloud of the Chicago Sky confront each other during a Chicago Sky and Indiana Fever game on August 23, 2026, in Chicago.

Enes Kanter Freedom’s Bigoted Stunts Have Nothing to Do With Protecting Women Enes Kanter Freedom’s Bigoted Stunts Have Nothing to Do With Protecting Women

The trans women in sports panic is nothing but a stalking horse for permitting violence against trans people—and we should celebrate players like Natasha Cloud who say so.

Dave Zirin

Adou Thiero of the Los Angeles Lakers looks on in the first half of the 2026 NBA Summer League game against the Chicago Bulls on July 16, 2026, in Las Vegas, Nevada.

The Bogus Lakers Sale Is Exactly Why We Need Publicly Owned Sports Teams The Bogus Lakers Sale Is Exactly Why We Need Publicly Owned Sports Teams

These private-equity vampires will just keep strip-mining the things that give us joy if we let them.

Dave Zirin

Howard Zinn speaks into a microphone during the 2009 Sundance Music Festival

Liberals Are Shaming Howard Zinn’s Memory Yet Again Liberals Are Shaming Howard Zinn’s Memory Yet Again

Zinn saw firsthand what happened when liberals did more to fight the left than the right—they sabotaged their own power.

Dave Zirin

The flags of Spain and Argentina are displayed against the Manhattan skyline during the FIFA Drone show on July 15, 2026, in Jersey City, New Jersey.

Root for Spain for Their Play and Their Politics Root for Spain for Their Play and Their Politics

A World Cup victory will not just feel like a soccer triumph but a national triumph. For that reason, fans should support Pedro Sánchez’s Spain over Javier Milei’s Argentina.

Dave Zirin

US President Donald Trump poses for a selfie with Gianni Infantino, president of FIFA, during the FIFA World Cup 2026 Official Draw on December 5, 2025, in Washington, DC.

Trump Is Trying to Rig the World Cup Trump Is Trying to Rig the World Cup

FIFA has a long history of corruption, and now soccer’s governing body is again bending to the will of an autocrat.

Dave Zirin