Politics / March 1, 2024

Adam Schiff’s Reverse Psychology Ad Campaign

In a bid to keep his Democratic rival Katie Porter out of the running, the California representative is touting Republican Steve Garvey’s conservative credentials.

Sasha Abramsky
Representative Adam Schiff (D-Calif.) left, looks on as Representative Katie Porter (D-Calif.) speaks during a televised debate for candidates in the senate race to succeed the late Senator Dianne Feinstein, Monday, January 22, 2024, in Los Angeles. (Damian Dovarganes / AP Photo)

As California’s March 5 primary approaches, Adam Schiff, who is polling ahead of his main Democratic rivals for the open US senate seat, has been going out of his way to boost Republican candidate Steve Garvey.

The septuagenarian former baseball star Garvey is, Schiff’s multimillion-dollar advertising campaign tells TV audiences and readers of glossy mailers that show up with annoying regularity, “too conservative” to represent the liberal Golden State. He is, the ads opine, too closely allied to Trumpism, and too opposed to California’s signature liberal policies.

In reality, this advertising blitz is designed not to cut off Garvey’s campaign at the knees but rather to boost his profile among GOP voters in the state who have no intention of voting for a liberal Democrat. Tell a conservative rancher in the north of the state or a conservative desert-dweller east of Bakersfield that Garvey is “too conservative,” and it’s a sure bet that their interest in the candidate will increase. After all, if Adam Schiff, long the bête noire of the MAGA movement, dislikes Garvey, then, the conservative mind assumes, Garvey must have something going for him.

It’s the sort of tawdry dirty trick that California’s bizarre open primary system, in place for the past 13 years, encourages. In this system, non-presidential-election candidates from all parties are thrown into a single primary, in which any registered voter can participate. (The presidential contest is still separated by party.) In this open primary system, somewhat disparagingly known as the “jungle primary,” only the top two candidates progress to the general election.

Given that twice as many Californians are registered Democrats as are registered Republicans, the open primary result often sees two Democrats topping the ballot and making it through to the November vote, essentially leaving the portion of the electorate that is Republican without a meaningful choice come Election Day. Until Schiff’s advertising onslaught shifted the calculus and Garvey’s poll numbers ratcheted upward, the political wisdom was that the race for US senator would come down to a choice between various shades of blue in November.

Schiff’s calculus in boosting Garvey is particularly cynical. It rests on the idea that if the Los Angeles congressman ends up in a runoff with his nearest Democratic rival, Katie Porter, he might well lose. Porter has run a good ground game, becoming something of a progressive icon, especially among younger voters, with her anti-corruption speeches over the past few years. At the same time, Republican voters, who particularly loathe Schiff because of his role in the impeachment proceedings against Donald Trump, might choose Porter over Schiff if they come to see her as the lesser of two evils. Far better for Schiff to neutralize that risk through boosting the profile of Garvey enough in the primary that he consolidates GOP support behind him and edges Porter out. Come the general election, this theory goes, Schiff would then consolidate Democratic support and cruise to victory over the somewhat hapless, and in reality too-conservative-for-California, Garvey.

Current Issue

Cover of April 2024 Issue

From the point of view of a political consultant, such a strategy makes perfect sense. But from the perspective of encouraging political engagement it is, to say the least, disingenuous.

Not that I think it’s a good thing for two members of a single political party to compete in the general election in November; I don’t. To my mind, the open primary system is a pretty gross distortion of the political process and contracts rather than expands choice in the general election—giving disproportionate power to primary voters early in the political season and essentially disempowering the majority who don’t engage with the election until much later in the year. But given that California is stuck with the open primary, it would be nice to have a fair contest rather than a dirty tricks campaign in which a Democrat gives a boost to a Republican simply to neutralize another Democrat.

Of course, in a low-turnout election, it’s also possible that Schiff might miscalculate—that his campaign boosts Garvey’s profile too much and consolidates GOP support around his candidacy to the extent that he becomes the public face of the Republican Party in Tuesday’s primary. The Sacramento Bee pointed out this week that if Schiff’s support dips slightly and he, Porter, and Barbara Lee—the progressive congresswoman from Oakland who is currently in third place among the leading Democrats—end up splitting the Democratic vote too evenly, it’s mathematically possible, given the number of GOP voters in the state, that Garvey could come out on top in Tuesday’s vote. With only days to go until the primary, some polls have pointed to exactly this outcome, with Garvey now topping the field in a survey released by the Los Angeles Times today. It would be, at the very least, a startling embarrassment for Schiff, and would call the wisdom of the strategy into question.

The second election that could shake things up in California this year is for San Francisco’s mayor. While there’s no primary election in March for that position, the November race is already in full swing, and incumbent mayor London Breed is facing stunningly high disapproval numbers, in large part because of the city’s failure to rebound from the pandemic disruptions, with huge swaths of the Downtown void of businesses and with cascading homelessness and fentanyl crises.

The Nation Weekly

Fridays. A weekly digest of the best of our coverage.
By signing up, you confirm that you are over the age of 16 and agree to receive occasional promotional offers for programs that support The Nation’s journalism. You may unsubscribe or adjust your preferences at any time. You can read our Privacy Policy here.

More than 70 percent of San Franciscans disapprove of Breed’s performance, and polling suggests that fewer than one in five voters are planning to put her first on their ranked-choice ballot. Venture capitalist Mark Farrell, who served as interim mayor for a few months back in 2018, recently entered the fray on what for San Francisco passes as a surprisingly conservative platform. Farrell is pledging more aggressive actions on homelessness—an end to encampments and an expansion of the city’s shelter system—and on public drug usage, as well as the firing of the city’s police chief and new zero-tolerance policies on crime. Within days of his entry, he was topping polls in the increasingly angst-ridden city.

Breed’s mayorship has not been a roaring success. While she has been tacking to the right in recent months on the same issues that Farrell is now seeking to make hay out of, many voters remain convinced that her administration is both too liberal and too ineffective. By huge margins, San Franciscans tell pollsters they are concerned by homelessness, drug usage, and crime—and that they believe the city is on the wrong track. These are the sorts of numbers that dogged Oregon Governor Kate Brown in the last years of her term, and that resulted in the Republicans’ launching a surprisingly strong—though ultimately unsuccessful—effort to recapture the statehouse in Salem in 2022. Breed has dropped the ball on numerous fronts in recent years; if the city’s voters kick her to the curb come November, will they replace her with a more effective progressive, or will America’s most proudly liberal city take the surprise turn to the right that some of the polling suggests it might?

Thank you for reading The Nation!

We hope you enjoyed the story you just read. It’s just one of many examples of incisive, deeply-reported journalism we publish—journalism that shifts the needle on important issues, uncovers malfeasance and corruption, and uplifts voices and perspectives that often go unheard in mainstream media. For nearly 160 years, The Nation has spoken truth to power and shone a light on issues that would otherwise be swept under the rug.

In a critical election year as well as a time of media austerity, independent journalism needs your continued support. The best way to do this is with a recurring donation. This month, we are asking readers like you who value truth and democracy to step up and support The Nation with a monthly contribution. We call these monthly donors Sustainers, a small but mighty group of supporters who ensure our team of writers, editors, and fact-checkers have the resources they need to report on breaking news, investigative feature stories that often take weeks or months to report, and much more.

There’s a lot to talk about in the coming months, from the presidential election and Supreme Court battles to the fight for bodily autonomy. We’ll cover all these issues and more, but this is only made possible with support from sustaining donors. Donate today—any amount you can spare each month is appreciated, even just the price of a cup of coffee.

The Nation does not bow to the interests of a corporate owner or advertisers—we answer only to readers like you who make our work possible. Set up a recurring donation today and ensure we can continue to hold the powerful accountable.

Thank you for your generosity.

Sasha Abramsky

Sasha Abramsky, who writes regularly for The Nation, is the author of several books, including Inside Obama’s Brain, The American Way of PovertyThe House of 20,000 Books, Jumping at Shadows, and, most recently, Little Wonder: The Fabulous Story of Lottie Dod, the World’s First Female Sports Superstar. Subscribe to The Abramsky Report, a weekly, subscription-based political column, here.

More from The Nation

Arizona Republican Senate Candidate Kari Lake Meets With Lawmakers At The Capitol

Republicans Are in Damage Control Mode Over Abortion Republicans Are in Damage Control Mode Over Abortion

Arizona’s 1864 abortion law has local party leaders flailing to avoid alienating voters.

Sasha Abramsky

The National Enquirer in a Florence, South Carolina, supermarket on September 14, 2016.

Pecker Exposes Lengths Taken to Please Trump Pecker Exposes Lengths Taken to Please Trump

Testimony by the former National Enquirer publisher detailed the Trump campaign’s involvement in directing the tabloid's coverage of the 2016 election.

Chris Lehmann

Representative Summer Lee (D-PA), speaks during a rally in Pittsburgh, Pennsylvania, on April 21, 2024.

Summer Lee Proves That “Opposing Genocide Is Good Politics and Good Policy” Summer Lee Proves That “Opposing Genocide Is Good Politics and Good Policy”

Last week, the Pennsylvania representative voted against unconditional military aid for Israel. This week, she won what was supposed to be a tough primary by an overwhelming margi...

John Nichols

Pro-DACA protest

Without Expanded DACA Protections, Undocumented Students Are Being Left Behind Without Expanded DACA Protections, Undocumented Students Are Being Left Behind

Around 80 percent of the nearly 120,000 undocumented students who graduated high school in 2023 don’t qualify for DACA.

StudentNation / Lajward Zahra

Sarah Lloyd works on her farm in Wisconsin Dells, Wisconsin

Here’s What a 21st-Century Rural New Deal Looks Like Here’s What a 21st-Century Rural New Deal Looks Like

A strategy for building a rural-urban working-class coalition.

Katrina vanden Heuvel

Speaker of the House Mike Johnson (R-LA) and Representative Marjorie Taylor Greene (R-GA) in the House Chamber on Capitol Hill, in March 2024.

The House Foreign Aid Bills Have Put a Target on Mike Johnson’s Back The House Foreign Aid Bills Have Put a Target on Mike Johnson’s Back

After a vote in favor of sending $95 billion to Ukraine, Israel, and Taiwan passed, far right Republicans are threatening a motion to vacate the speaker of the house.

Chris Lehmann