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About Our Readers

Readers of The Nation are among the most loyal and conspicuously involved readers of any news and opinion journal. So much so, they pore over every column inch with the expectation that we will provide them with the editorial dynamism that has made The Nation the country's oldest and one of its most venerated weekly publications.

But don't take our word for it. Read through the demographic profiles and see for yourself if these are not the people you would like to have viewing your advertisements. Intelligent, forward-thinking individuals who make informed decisions and have discretionary income to support these decisions. These are our readers, and you know they are your best potential customers.

Demographics / Purchase & Lifestyle Habits


Demographic Profile

Activist Readers

Loyal Readers


Financial Profile

Consumer Habits



Andrew Pedersen
Associate Publisher Sales

Ellen Bollinger
Vice President, Advertising


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