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Demographic Profiles

    MRI
Index
Age
18-24:  1.7%  
25-54: 24.3%  
55 or greater: 73.9%  
Mean age: 60  
 
Sex  
Male: 66.2%  
Female: 33.8%  
 
Household Income
$75,000-$99,999: 13.4%  
$100,000-149,999: 20.0% 112
$150,000-$199.999: 8.0% 114
$200,000 or more: 8.5% 143
Median household income: $89,600 126
Mean household income: $103,700 123
     MRI       
 Index
Market value of primary home
$200,000 or more: 60% -
 
Household net worth
Median net worth:  $479,600 174
Mean net worth:  $535,500 153
 
Education
Attended college: 98.0% -
Graduated college or higher: 82.7% 248
Graduate degree: 55.6% 466
 
Employment
Professional: 48.6% -
Managerial: 14.7% -
Top management: 11.4% -
 
Geographical distribution
Northeast: 27.1% 144
West: 24.8% 108
South: 23.2% -
Midwest: 22.5% 106
 
Data based on 2012 Subscriber Study, MRI Market Solution

 


Andrew Pedersen
Associate Publisher Sales
212-209-5445
apedersen@thenation.com

Ellen Bollinger
Vice President, Advertising
212-209-5415
ellen@thenation.com

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