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Consumer Habits
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MRI Index |
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| When shopping Nation readers... | ||
| Always check ingredients and nutritional content of food: | 53.3% | 298 |
| Are more likely to purchase brands that support a cause: | 43.5% | 436 |
| Buy natural products because of concern for the environment: | 42.1% | 178 |
| Influence of advertising on Nation readers | ||
| Ads from a major corporation promoting its good deeds are of interest: | 56.4% | - |
| Ads in The Nation promoting a new movie or TV show are of interest: | 59.2% | - |
| Ads in The Nation improves opinion of the company: | 67.0% | - |
| Book buying habits | ||
| Purchased hardcover books in the last 12 months: | 80.1% | 261 |
| Average number of hardcover books purchased: | 11 | 117 |
| Purchased digital books in the last 12 months: | 35.6 | 757 |
| Average number of digital books purchased: | 15.1 | 127 |
| Reading habits | ||
| Hours spent reading books each week: | 8.9 | |
| Became interested in reading a specific book as a result of reading The Nation: | 59.8% | |
| 2012 Subscriber Study, MRI Market Solutions. | ||
Ellen Bollinger
Vice President, Advertising
212-209-5415
ellen@thenation.com
The Nation
33 Irving Pl.
New York, NY 10003
212-209-5400
