Politics / January 22, 2024

Shed No Tears for Ron DeSanctimonious

Donald Trump doesn’t just defeat his rivals. He humiliates and obliterates them.

Jeet Heer
Governor of Florida Ron DeSantis waves as he departs the stage.
The goodbye look: DeSantis leaves the stage. (Drew Angerer / Getty Images)

In the brutal game of politics, autopsies are often conducted while the patient is still alive. Florida Governor Ron DeSantis only ended his presidential bid on Sunday, but the stench of decay and mortality followed his campaign for many months, as he faltered in the polls and was mercilessly mocked by front-runner Donald Trump. Well before DeSantis threw in the towel, journalists at NBC and The Washington Post had run lengthy postmortems of the infighting and incompetence that allegedly hamstrung the candidate from the start. My Nation colleague Joan Walsh waited for DeSantis’s announcement suspending his campaign before delivering her own efficient and slashing rebuke. By all these accounts, DeSantis was doomed even before he announced his candidacy by a mixture of indecisiveness, poor strategic planning, and lack of a coherent message.

To the extent that DeSantis’s failure smooths the path for Trump’s inevitable coronation, it’s to be regretted. But DeSantis was never a Trump alternative in any meaningful sense. The whole logic of his candidacy was that he was Trump without the baggage—someone who could carry out Trump’s agenda in a more competent and forceful way than the former president. To that end, DeSantis styled for himself a political persona of cold, calculated bigotry that was singularly loathsome. DeSantis allied himself with the homophobes and transphobes of Moms for Liberty to sign many wide-ranging anti-LGBTQ+ laws designed to make life miserable for sexual minorities in Florida. He targeted black voters for disenfranchisement in a reversion to the dark history of Jim Crow. He placed the state’s colleges and universities—particularly the New College of Florida—in the hands of far-right ideological fanatics intent on destroying intellectual freedom and efforts to promote racial diversity. In a particularly vile stunt, he turned migrants into political props by having them transported from Florida to Martha’s Vineyard.

As Philadelphia Inquirer columnist Will Bunch concluded, “It’s so tempting to pile on the Ron DeSantis jokes but I keep thinking about the Black voters he had arrested, the kids who had to leave New College, the migrants he tricked onto that plane—all for the sake of the worst campaign in American history.” There’s no reason to mourn DeSantis’s epic failure.

DeSantis’s early defeat is remarkable given the lavish amount of money and media support he received from GOP plutocrats. By last September big donors had given his campaign more than $23 million—far more than to any other Republican candidate. Because moneyed DeSantis donors quickly ran into the limits of campaign finance law, his campaign relied heavily on the Never Back Down super PAC, funded to the tune of more than $130 million by last fall.

NBC’s dissection on DeSantis’s collapse emphasizes the logistical problems caused by the campaign’s lopsided dependency on funding from billionaires. Under campaign laws, campaigns aren’t allowed to coordinate with outside groups such as Never Back Down. The DeSantis campaign allegedly played fast and loose with these rules, because the super PAC was where the money was. Aside from the coordination problem, the big donors who made up the backbone of DeSantis’s support soured on the candidate’s heavy emphasis on red-meat culture-war politics. They preferred a more old-style Republican emphasis on austerity and foreign policy hawkishness. South Carolina Senator Tim Scott initially benefited from this re-funneling of money, although the donor class eventually settled on Nikki Haley, who goes forward as the last viable alternative to Trump.

The NBC account documents many more strategic failures: the fecklessness of Scott Wagner, the CEO of Never Back Down, who spent time in the crucial days before the Iowa caucus assembling a jigsaw puzzle; the reluctance to launch DeSantis’s campaign quickly after his 2022 reelection as Florida governor; a social-media strategy that involved elevating and catering to cranks (including a staffer who promoted a video using Nazi imagery); an ill-advised decision to launch the campaign on a glitchy Twitter platform; overspending in the early weeks of the campaign that quickly depleted resources and led to staffing layoffs; an ill-conceived focus on door-to-door canvassing of rural voters, rather than the suburban Republicans who were more receptive to a Trump-skeptical message.

Current Issue

Cover of April 2024 Issue

The Washington Post offers a parallel litany of maladministration. According to the newspaper, “From the beginning, the effort was hobbled by major miscalculations, competing advisers, wooden interactions with voters and a series of indictments against the former president that DeSantis could not control.”

The point about “a series of indictments” hints at the true problem, which cuts closer to the core rationale of DeSantis’s run and went well beyond the haphazard mistakes that bedevil all campaigns. Normally, having a rival who was under more than 90 indictments for serious crimes would be good for a candidate.

But the Republican electorate was so enamored of Donald Trump that the more often he was indicted the stronger he became in polling in the primaries. The reason is simple: Trump’s core political identity is as an anti-system politician—an outsider who upsets the applecart of the status quo. When he’s indicted, that’s just further proof that the system is out to get him.

DeSantis’s big problem was that the GOP electorate loves Trump as the great avatar of their hatred of the political status quo (which they see as beholden to powerful and devious liberal elites). Give this electorate, did it ever make sense to run as “Trump—but more politically adept and administratively competent”? It’s precisely Trump’s opposition to the norms of normal politics and administrative knowledge that makes him appealing. Running as “Trump—but competent” is like trying to create a rock star that is “Elvis—but chaste and subdued.” It reflects a misunderstanding of the product being sold.

The Nation Weekly

Fridays. A weekly digest of the best of our coverage.
By signing up, you confirm that you are over the age of 16 and agree to receive occasional promotional offers for programs that support The Nation’s journalism. You may unsubscribe or adjust your preferences at any time. You can read our Privacy Policy here.

One manifestation of Trump’s anti-system politics is that he doesn’t want to just defeat his rivals; he wants to humiliate them so they stand exposed as craven and weak. Consider the nicknames he gives them: Little Marco (Rubio); Lyin’ Ted (Cruz), Liddle Mike Pence, and Ron DeSanctimonious. These childish gibes are especially harmful to Republicans, because they eventually have to eat their pride and endorse Trump if they want any role in the party’s future. In the case of Cruz, the fact that Trump accused Cruz’s father of being involved in the John F. Kennedy assassination (and called Cruz’s wife ugly) hasn’t stopped Cruz from become a particularly servile lapdog of Trumpism.

Last Sunday, DeSantis commented on Trump’s bullying by telling an Iowa crowd, “You can be the most worthless Republican in America. But if you kiss the ring, he’ll say you’re wonderful.” The governor then added, “You can be the strongest, most dynamic, successful Republican and conservative in America ― but if you don’t kiss that ring, then he’ll try to trash you.”

Exactly one week after these damning words, DeSantis endorsed Trump. In a rare gesture of magnanimity, Trump announced that the nickname Ron DeSanctimonious has been “officially retired.” Since DeSantis was already groveling, there was no need to rub it in.

Thank you for reading The Nation!

We hope you enjoyed the story you just read. It’s just one of many examples of incisive, deeply-reported journalism we publish—journalism that shifts the needle on important issues, uncovers malfeasance and corruption, and uplifts voices and perspectives that often go unheard in mainstream media. For nearly 160 years, The Nation has spoken truth to power and shone a light on issues that would otherwise be swept under the rug.

In a critical election year as well as a time of media austerity, independent journalism needs your continued support. The best way to do this is with a recurring donation. This month, we are asking readers like you who value truth and democracy to step up and support The Nation with a monthly contribution. We call these monthly donors Sustainers, a small but mighty group of supporters who ensure our team of writers, editors, and fact-checkers have the resources they need to report on breaking news, investigative feature stories that often take weeks or months to report, and much more.

There’s a lot to talk about in the coming months, from the presidential election and Supreme Court battles to the fight for bodily autonomy. We’ll cover all these issues and more, but this is only made possible with support from sustaining donors. Donate today—any amount you can spare each month is appreciated, even just the price of a cup of coffee.

The Nation does not bow to the interests of a corporate owner or advertisers—we answer only to readers like you who make our work possible. Set up a recurring donation today and ensure we can continue to hold the powerful accountable.

Thank you for your generosity.

Jeet Heer

Jeet Heer is a national affairs correspondent for The Nation and host of the weekly Nation podcast, The Time of Monsters. He also pens the monthly column “Morbid Symptoms.” The author of In Love with Art: Francoise Mouly’s Adventures in Comics with Art Spiegelman (2013) and Sweet Lechery: Reviews, Essays and Profiles (2014), Heer has written for numerous publications, including The New Yorker, The Paris Review, Virginia Quarterly Review, The American Prospect, The GuardianThe New Republic, and The Boston Globe.

More from Jeet Heer Jeet Heer Illustration

United States Supreme Court justices

The Reactionary Justices Won’t Stop Until Abortions Are Illegal Everywhere The Reactionary Justices Won’t Stop Until Abortions Are Illegal Everywhere

Oral arguments in Idaho case make clear that further, even more radical attacks on reproductive freedom are coming.

Jeet Heer

Trump leaving court

Is Donald Trump on Drugs? If Not, He Should Be. Is Donald Trump on Drugs? If Not, He Should Be.

His true addiction explains the president’s doziness.

Jeet Heer

Woman walks by photo of Iranian missiles

Joe Biden Is Destroying His Own Foreign Policy by Giving Israel Impunity Joe Biden Is Destroying His Own Foreign Policy by Giving Israel Impunity

World / January 22, 2024 Shed No Tears for Ron DeSanctimonious The administration’s blatant double standard demonstrates that the new “liberal international order” is built on…

Jeet Heer

Biden and Netanyahu

Will Benjamin Netanyahu Drag America Into a Big Middle Eastern War? Will Benjamin Netanyahu Drag America Into a Big Middle Eastern War?

Biden is for pushing de-escalation—but Israel could still go rogue.

Jeet Heer

O.J. Simpson tries on glove during trial

O.J. Simpson Proved That With Enough Money You Can Get Away With Murder O.J. Simpson Proved That With Enough Money You Can Get Away With Murder

The accused killer won and lost in court depending on his bank account.

Jeet Heer

Extra! Extra! Steve Brodner’s Brilliance Recognized by Herblock Prize

Extra! Extra! Steve Brodner’s Brilliance Recognized by Herblock Prize Extra! Extra! Steve Brodner’s Brilliance Recognized by Herblock Prize

Brodner, a frequent contributor to The Nation, is both a great caricaturist and a great portraitist.

Comment / Jeet Heer