Aaron Ross Coleman

is a journalist covering race and economics. He is a 2019 Ida B. Wells Fellow.

Woman at a Kobe Bryant memorial

Kobe Bryant: America’s Imperfect Icon Kobe Bryant: America’s Imperfect Icon

Remembering Kobe’s greatness isn’t incompatible with acknowledging his flaws.

Jan 28, 2020 / Aaron Ross Coleman

‘Woke’ CEOs Don’t Actually Care About Economic Justice

‘Woke’ CEOs Don’t Actually Care About Economic Justice ‘Woke’ CEOs Don’t Actually Care About Economic Justice

Make no mistake: In business, earnings matter more than equality.

Jan 28, 2020 / Column / Aaron Ross Coleman

The Bitter (Occasionally Brave) Legacy of Selling Blackness

The Bitter (Occasionally Brave) Legacy of Selling Blackness The Bitter (Occasionally Brave) Legacy of Selling Blackness

Brenna Wynn Greer’s Represented tells the story of black civil-rights-era entrepreneurs who coaxed American corporations to cater to black people—for better or for worse.

Jan 2, 2020 / Aaron Ross Coleman

How Will Americans Remember Donald Trump?

How Will Americans Remember Donald Trump? How Will Americans Remember Donald Trump?

If the past is prologue, Trump will face no historical reckoning for his sprawling malfeasance.

Nov 14, 2019 / Column / Aaron Ross Coleman

Recessions Are Racist (But They Don’t Have to Be)

Recessions Are Racist (But They Don’t Have to Be) Recessions Are Racist (But They Don’t Have to Be)

How to stop the next economic slowdown from decimating black wealth a second time over.

Nov 12, 2019 / Feature / Aaron Ross Coleman

‘Cut the Check’: The Americans Who Deserve Reparations Walk Among Us

‘Cut the Check’: The Americans Who Deserve Reparations Walk Among Us ‘Cut the Check’: The Americans Who Deserve Reparations Walk Among Us

HR 40 calls the country to account for racist predation inflicted upon black folks living and dead.

Jun 21, 2019 / Aaron Ross Coleman

Joe Biden with ice cream

Joe Biden’s Whiteness Isn’t the Problem Joe Biden’s Whiteness Isn’t the Problem

Don’t hate Biden because he’s a white guy. Hate his policies and his regressive voting record.

May 29, 2019 / Aaron Ross Coleman

Nipsey Hussle

Black Capitalism Won’t Save Us Black Capitalism Won’t Save Us

Celebrities like Killer Mike and Jay-Z equate black ownership with liberation—but you can’t end racial inequality with consumerism.

May 22, 2019 / Aaron Ross Coleman

The Salad Giant Sweetgreen Has Used Hip Hop to Turn Lettuce Into Gold

The Salad Giant Sweetgreen Has Used Hip Hop to Turn Lettuce Into Gold The Salad Giant Sweetgreen Has Used Hip Hop to Turn Lettuce Into Gold

But if the salad giant is so woke, why are 95 percent of its shops in majority white neighborhoods?

Apr 10, 2019 / Aaron Ross Coleman

AOC Green New Deal

How Black Lives Matter to the Green New Deal How Black Lives Matter to the Green New Deal

Ocasio-Cortez makes the case for racial justice and reparations.

Mar 14, 2019 / Aaron Ross Coleman

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