Despite record-breaking heat and devastating fires, the idea that the earth is warming still illicits as much hostility and doubt as did, well, the idea that cigarettes cause cancer before the death toll overwhelmed the tobacco industry’s PR efforts.

With 27 percent of meteorologists surveyed calling global warming a hoax, what will it take to get people to care about global warming? On his show Sunday, Chris Hayes took a look at life in the disaster era and what options exist to combat climate ignorance.

—Zoë Schlanger