This is not about Donald Trump. And I mean it.

From the moment the first scribe etched a paean of praise to Nebuchadnezzar into a stone tablet, it’s reasonable to conclude that never in history have the media covered a single human being as it has Donald Trump. For more than a year now, unless a terror attack roiled American life, he’s been the news cycle, essentially the only one, morning, noon, and night, day after day, week after week, month after month. His every word, phrase, move, insult, passing comment, off-the-cuff remark, claim, boast, brazen lie, shout, or shout-out has been ours as well. In this period, he’s praised his secret plan to destroy ISIS and take Iraqi oil. He’s thumped that “big, fat, beautiful wall” again and again. He’s birthered a campaign that could indeed transport him, improbably enough, into the Oval Office. He’s fought it out with 17 political rivals, among others, including “lyin’ Ted,” “low-energy Jeb,” Carly (“Look at that face! Would anyone vote for that?”) Fiorini, “crooked Hillary,” a Miss Universe (“Miss Piggy”), the “highly overrated” Megyn Kelly’s menstrual cycle (“You could see there was blood coming out of her eyes, blood coming out of her wherever”), always Rosie O’Donnell (“a slob [with] a fat, ugly face”), and so many others. He’s made veiled assassination threats; lauded the desire to punch someone in the face; talked about shooting “somebody” in “the middle of Fifth Avenue”; defended the size of his hands and his you-know-what; retweeted neo-Nazis and a quote from Mussolini; denounced the outsourcing of American manufacturing jobs and products while outsourcing his own jobs and products; excoriated immigrants and foreign labor while hiring the same; advertised the Trump brand in every way imaginable; had a bromance with Vladimir Putin; threatened to let nuclear weapons proliferate; complained bitterly about a rigged election, rigged debates, a rigged moderator, and a rigged microphone; swore that he and he alone was capable of again making America, and so the world, a place of the sort of greatness only he himself could match, and that’s just to begin a list on the subject of The Donald.

In other words, thanks to the media attention he garners incessantly, he is the living embodiment of our American moment. No matter what you think of him, his has been a journey of a sort we’ve never seen before, a triumph of the first order, whatever happens on November 8. He’s burnished his own brand; opened a new hotel on—yes— Pennsylvania Avenue (which he’s used his election run to promote and publicize); sold his products mercilessly; promoted his children; funneled dollars to his family and businesses; and in an unspoken alliance (pact, entente, détente) of the first order, kept the nightly news and the cable networks rolling in dough and in the spotlight (as long as they kept yakking about him), despite the fact that younger viewers were in flight to the universe of social media, streaming services, and their smartphones. Thanks to the millions, billions, perhaps trillions of words expended on him by nonstop commentators, pundits, talking heads, retired generals and admirals, former intelligence chiefs, ex–Bush administration officials, and god knows who else that have kept the cable channels churning with Trump on a nearly 24/7 basis, he and his remarkable ego, and his now familiar gestures—that jut-jawed look, that orange hair, that overly tanned face, that eternally raised voice—have become the wallpaper of our lives, something close to our reality. If he were an action film, some Hollywood studio would be swooning, because never has a single act gotten such nonstop publicity. We’ve never seen anything like him or it, and yet, strange as the Trump phenomenon may be, if you think about it for a moment, you’ll realize that there’s also something eerily familiar about him, and not just because of The Apprentice and Celebrity Apprentice.

In a world where so many things deserve our attention and don’t get it, rest assured that this is not about Donald Trump. It really isn’t.

In terms of any presidential candidate from George Washington to Barack Obama, Trump is little short of a freak of nature. There’s really no one to compare him to (other, perhaps, than George Wallace). Sometimes his pitch about America—and a return to greatness—has a faintly Reaganesque quality (but without any of Ronald Reagan’s sunniness or charm). Otherwise, I dare you to make such a comparison.

Still, don’t be fooled. As a phenomenon, Donald Trump couldn’t be more American—as American, in fact, as a piece of McDonald’s baked apple pie. What could be more American, after all, than his two major roles: salesman (or pitchman) and con artist? From P.T. Barnum (who, by the way, became the mayor of Bridgeport, Connecticut, late in life) to Willy Loman, selling has long been an iconic American way to go. A man who sells his life and brand as the ultimate American life and brand… come on, what’s not familiar about that?

As for being a conman, since at least Mark Twain (remember the Duke of Bridgewater and the Dauphin, who join Huck and Jim on their raft?) and Herman Melville (The Confidence Man), the charm of the—excuse the phrase under the circumstances—huckster in American life can’t be denied. It’s something Donald Trump knows in his bones, even if all those pundits and commentators and pollsters (and for that matter Hillary Clinton’s advisers) don’t: Americans love a conman. Historically, we’ve often admired, if not identified with, someone intent on playing and successfully beating the system, whether at a confidence game or through criminal activity.

After the first presidential debate, when Trump essentially admitted that in some years he paid no taxes (“That makes me smart”) and that he had played the tax system for everything it was worth, there was all that professional tsk-tsking and the suggestion that such an admission would deeply disturb ordinary voters who pay up when the IRS comes knocking. Don’t believe it for a second. I guarantee you that Trump senses he’s deep in the Mississippi of American politics with such statements and that a surprising number of voters will admire him for it (whether they admit it or not). After all, he beat the system, even if they didn’t.

Whenever I see Trump and read accounts of his business dealings, I’m reminded of what 1920s Chicago crime boss Al Capone told British journalist Claud Cockburn:

Listen, don’t get the idea I’m one of those goddamn radicals.… Don’t get the idea I’m knocking the American system. My rackets are run on strictly American lines. Capitalism, call it what you like, gives to each and every one of us a great opportunity if only we seize it with both hands and make the most of it.

Trump’s “rackets” are similarly “run on strictly American lines.” He’s the Tony Soprano of casino capitalism and so couldn’t be more American.

My father was a salesman. I grew up watching him make his preparations to sell. I existed at the edge of his selling universe and, though I thought I rejected his world, the truth is that, given the chance and under the right circumstances, I still love to sell myself. It’s addictive in the most American way. There was as well another aspect of that commonplace world of fathers I once knew and that I now recognize in Trump’s overwhelming persona: the bully. That jut-jawed stance, the pugnacious approach to the world, that way of carrying both one’s body and face that seems inbuilt and offers the constant possibility of threat—it was the norm of the world I grew up in. It was what fathers looked like (and must still in so many families). It was, in short, an essential part of the pre-Trumpian world, a manner, a way of being that The Donald has distilled into an iconically brutal version of itself, into not the commonplace bully—schoolyard variety—but The Bully. Still, at least to me, and I think to many Americans, it couldn’t be more recognizable and, I suspect, for people raised among the bullies, the thought of having such a bully in the Oval Office and speaking for you for once is strangely appealing.

Just in case you were wondering at this point, I’m serious: This is not about Donald Trump.

And yet, don’t believe that everything about The Donald is old hat and familiarly American. In this strange election season, there are aspects of his role that are so new they should startle us all. Begin with the fact that he’s the first declinist candidate for president of our era. Put another way, he’s the only politician in the country who refuses to engage in a ritual—until now a virtual necessity for American presidential wannabes, candidates, and presidents: affirming repeatedly that the United States is the greatest, most exceptional, most indispensable nation of all time and that it possesses the “finest fighting force in the history of the world.”

Undoubtedly, that by-now-kneejerk urge to repeat such formulaic sentiments reflects creeping self-doubts about America’s future imperial role. It has the quality of a magic mantra being used to ward off reality. After all, when a great power truly is at its height, as the United States was in my youth, no one feels the need to continually, defensively insist that it’s so.

Trump broke decisively with this version of political orthodoxy and it tells us much about our moment that he is now in the final round of election 2016, not in the trash heap of American history. His claim, unique to our moment, is that America is not great at all, even if he (and only he) can—feel free to chant it with me—make America great again! Add to that his insistence that the US military in the Obama era is anything but the finest fighting machine in history. According to him, it’s now a hollowed-out force, a “disaster” and “in shambles,” whose generals have been “reduced to rubble.” Not so long ago, such claims would have automatically disqualified anyone as a candidate for president (or much of anything else). That he can continually make them, and make the first of them his T-shirt-and-cap campaign slogan, tells you that we are indeed in a new American world.

In relation to his Republican rivals, and now Hillary Clinton, he stands alone in accepting and highlighting what increasing numbers of Americans, especially white Americans, have evidently come to feel: that this country is in decline, its greatness a thing of the past, or, as pollsters like to put it, that America is no longer “heading in the right direction” but is now “on the wrong track.” In this way, he has mainlined into a deep, economically induced mindset, especially among white working-class men facing a situation in which so many good jobs have headed elsewhere, that the world has turned sour.

Or think of it another way (and it may be the newest way of all): A significant part of the white working class, at least, feels as if, whether economically or psychologically, its back is up against the wall and there’s nowhere left to go. Under such circumstances, many of these voters have evidently decided that they’re ready to send a literal loose cannon into the White House; they’re willing, that is, to take a chance on the roof collapsing, even if it collapses on them.

That is the new and unrecognizable role that Donald Trump has filled. It’s hard to conjure up another example of it in our recent past. The Donald represents, as a friend of mine likes to say, the suicide bomber in us all. And voting for him, among other things, will be an act of nihilism, a mood that fits well with imperial decline.

Think of him as a message in a bottle washing up on our shore. After all…

This is not about Donald Trump. It’s about us.