What do you do when your corporation is the lone remaining pariah that refuses to pay an extra penny per pound to improve conditions for Florida’s tomato harvesters? Apparently if you’re the vice-president of Burger King, you go skulking online — under your middle-school daughter’s name — and trash the workers as a “bunch of fools,” hoping no one will find out. This on top of the other corporate skulduggery The Nation wrote about last week, which includes sending operatives to infiltrate supportive workers’ rights groups.

It’d all be more alarming if it weren’t being done so amateurishly. In any case, you know you’ve hit rock-bottom when you start to make McDonald’s and Taco Bell look good on labor issues.