Chairman of the Republican National Committee Reince Priebus speaks to delegates during the Republican National Convention in Tampa, Florida, on Monday, August 27, 2012. (AP Photo/J. Scott Applewhite)
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Mitt Romney had hardly conceded before Republicans started fighting over where to head next. Some Republicans—and many Democrats—now claim that the writing is on the wall: demography is destiny, which means the GOP is going the way of the Whigs and the Dodo. Across the country, they see an aging white majority shrinking as the United States heads for the future as a majority-minority country and the Grand Old Party becomes the Gray Old Party. Others say: not so fast.
In the month since 51 percent  of the electorate chose to keep Barack Obama in the White House, I’ve spent my time listening to GOP pundits, operators and voters. While the party busily analyzes the results, its leaders and factions are already out front, pushing their own long-held opinions and calling for calm in the face of onrushing problems.
Do any of their proposals exhibit a willingness to make the kind of changes the GOP will need to attract members of the growing groups that the GOP has spent years antagonizing like Hispanics, Asian-Americans, unmarried women, secular whites and others? In a word: no.
Instead, from my informal survey, it looks to this observer (and former Republican ) as if the party is betting all its money on cosmetic change. Think of it as the Botox Solution. It wants to tweak its talking points slightly and put more minority and female Republicans on stage as spokespeople. Many in the GOP seem to believe that this will do the trick in 2014 and beyond. Are they deluded?
You’ve heard the expression “putting lipstick on a pig,” haven’t you?
The Blame Game and the Short-Term Outlook
Although most Republicans see hints of future demographic challenges in the exit polls, many prefer to focus on other factors to explain Romney’s loss out of a desire not to  “blow up the party if there are less radical solutions.” (Hence, the delusional quality of so many of their post-mortems and the lack of interest in meaningful change.)
First, they cite the Romney factor: a weak candidate, too moderate—or too conservative—who failed to fight the Obama campaign’s early efforts to paint him as an out-of-touch plutocrat. In other words, his history (Bain Capital and Romneycare) depth-charged him before demographics could even kick in. He was, unfortunately, the perfect quarter-billionaire  candidate for a Democratic narrative that the GOP is only out for the rich and doesn’t “care about people like me.” (He predictably lost that  exit poll question by a margin of 81 percent to 18 percent). Running a “vulture capitalist ” (and a Mormon) drove  a number of Republican voters to stay home or even—gasp!—vote for Obama. It’s a mistake that won’t be repeated in 2016.
Second, they point to the Obama factor. In both 2008  and 2012 , he attracted unprecedented levels of minority and young  voters, a phenomenon that might not be repeated in 2016. Some Republican operatives are also convinced  that his campaign simply had a much better “ground game” and grasp of how to employ technology to turn out voters. (Half  of self-identifying Republican voters think, as they did in 2008, that Obama simply stole the election through registration fraud involving African-Americans.)
Third, they emphasize the powers of incumbency. Romney became the presumptive front-runner only because the GOP’s A-list —mostly too young in any case—feared the huge advantage  an incumbent president enjoys and stayed home. Twenty sixteen, they swear, will be different. Nor do they seem to fear a reprise of the 2008 and 2012 primary circuses because the A-listers in 2016, they insist, will all have well-established conservative bona fides and won’t have to bend over backwards to cultivate the conservative base.
Trying to appeal to the right while facing various nutcase candidates, Romney shot himself in both feet, labeling himself a “severe conservative” and staking an extreme  anti-immigration position. George W. Bush, on the other hand, could run as a “compassionate conservative” in 2000 because his street cred on the right was unchallengeable. Indeed, Paul Ryan is already  talking up “compassion,” while Ted Cruz, the new (extreme) senator from Texas, is hawking  “opportunity conservatism.”
Fourth, there is the perceived success of Republicans other than Romney, particularly in what white Republicans call the “Heartland.” GOP operatives are still angry at Todd Akin and Richard Mourdock for losing two gimme Senate seats to the Dems by “saying stupid things” (in the words  of Bobby Jindal, Louisiana governor and frequent visitor to Iowa), and they wonder how they lost in Montana and North Dakota.
Still, they kept their majority in the House of Representatives, losing only a handful of seats. (That the GOP lost the majority of total votes cast  gets less attention.) the party also added a thirtieth governor to its roster, and held onto its control of the majority  of top offices and legislative chambers in the states. Come 2014, GOP operatives expect the party to do quite nicely, as the opposition party often does in midterm elections, especially if turnout demographics look like  2006 and 2010. Another lesson many movement conservatives have learned is that the more they pound away on their issues, the more they shift American politics rightward even when they lose.
All of this suggests to anxious Republicans that they are not crazy for seeing no immediate need to make big changes to appeal to demographic groups outside the party’s aging white base. But the short term is likely to be short indeed. Think of them, then, as the POD or the party of Denial.
Meanwhile, on the Bridge of the Titanic
Avoid it as they may, the long-term picture couldn’t look grimmer for the party. Demographics may well be destiny. Even a cursory look at the numbers exposes the looming threat to the party’s future prospects.
* Whites: About  three-quarters of the electorate (and 88 percent  of Romney’s voters) this year were white, but their numbers are steadily sinking—by 2 percent since 2008. Yes, many whites may have stayed home this year, turned off by Mr. Car Elevator , but whites are projected to become a demographic minority by 2050 —or possibly even before 2040 —and minority births are now outpacing  white births.
* White Christians: The bulk of Romney’s supporters (79 percent ) were white Christians (40 percent of whom were evangelicals), but this is an aging and shrinking  group. Three-quarters of senior voters but only a quarter of millennial voters are white Christians, and the generations in between are much less likely  to consider themselves “strong” members of their religion than seniors. (Non-white Christians, Jews, observers of other faiths, and the growing number of the religiously-unaffiliated all  overwhelmingly vote for Democrats.)
* Hispanics: According to  The Washington Post exit polls, Obama received 71 percent of the Hispanic vote in 2012 (67 percent in 2008). Already 10 percent of this year’s voters (9 percent in 2008), the Hispanic population is exploding, accounting for half  of US population growth.
* Asian-Americans: The nation’s fastest growing demographic group—now 3 percent of this year’s voters (2 percent in 2008)—gave Obama 73 percent of its vote in 2012 (62 percent in 2008).
* Unmarried Women: The percentage of unmarried women has been growing slowly since the 1970s, up to 53 percent  of women as of last year. Even among subgroups favoring Obama, there was a marriage gap  in which unmarried women (23 percent of this year’s voters) favored Obama by huge margins. Despite winning 53 percent of (mostly white) married women, 31 percent of this year’s voters (down from 33 percent in 2008), Romney lost women overall by 11 points.
* The Young: The millennial generation (born between 1978 and 2000) has been voting overwhelmingly for Democrats (66 percent for Obama in 2008, 60 percent this year). They are projected to be 40 percent  of the eligible voting pool by 2020. Because they are relatively diverse and secular, the GOP cannot assume that enough will emulate previous generations and swing to the right as they age.
Such polling figures should frighten GOP leaders. There’s no reason to believe that what we saw on November 6 was anything but the tip of the iceberg.
The factions in the party that are not socially conservative see these looming threats as an opportunity to get the GOP to drop the social stuff. But movement conservatives aren’t going to cede ideological ground, not when they (correctly) think it’s a necessity if they are to attract their base voters. “This country doesn’t need two liberal or Democratic parties,” is the way  Bobby Jindal puts it, typically enough.
Like right-wing pundit Fred Barnes, many movement conservatives and Tea Party leaders will continue to insist  that whites are going to remain “the nation’s dominant voting bloc…for many elections to come.” Hedging their bets, they have decided to become more “inclusive” or at least just inclusive enough in these days of micro-targeting and razor-thin election margins. After all, Romney would have won  New Mexico, Florida, Nevada and Colorado if he had captured even slightly higher shares of the Hispanic vote, and he could have won  in the Electoral College if fewer than 200,000 voters in key states had switched their votes.
To get more inclusive, however, these leaders offer an entirely cosmetic approach: emphasize the party’s middle-class message, increase outreach or “partnership” with Hispanics and Asian-Americans, back off the anti-immigration message a tad, say fewer stupid things à la Akin and Mourdock, cross your fingers, and hope for the best.
A Nonsense Strategy
When it comes to why this won’t work down the line, it’s hard to know where to start. Take that middle-class message. Many Republicans think that it should offer “crossover appeal ” on its own, so long as it’s said loudly enough.
But what exactly is it? After all, it’s never about jobs going abroad, retirement worries (except insofar as the GOP wants to increase insecurity by privatizing Social Security), underwater mortgages, missing childcare for working families, exploding higher education costs, or what global warming is doing to the Midwestern breadbasket and coastal agriculture (much less the long-term capability of the planet to sustain life as we know it). Instead, it remains about “choice,” lowering taxes (again), “entitlement reform,” and getting the government out of the way of economic growth.
As if what the middle class really wants or needs is “choice” in education (Jindal’s plan to divert tax funds to private and parochial schools through vouchers was just ruled unconstitutional ); “choice,” not affordability, in healthcare (the #1  cause of personal bankruptcy in America); and ever more environmental pollution, as well as further challenges to getting workman’s comp if you get injured on the job.
Studies have repeatedly shown that most Americans are “operationally” liberal  on the substance of most policy issues. In other words, Republicans will support “small government,” until you ask about cutting spending on anything other than anti-poverty programs. In fact, less than a third of self-identifying Republicans surveyed by  Reuters/Ipsos this year “somewhat” or “strongly” disagreed with the proposition that the wealthiest Americans should pay higher tax rates.
As a counter to the charge that the GOP is the party of the rich, Jindal offered this  on Fox News: “We…need to make it very clear…that we’re not the party of Big: big businesses, big banks, big Wall Street, big bailouts.”
Um… who other than Republican true believers will buy that?
The Jerk Factor
As for those demographic groups the GOP needs to start winning over in the medium- and long-term, putative 2016 A-lister Wisconsin Governor Scott Walker wants to see a middle-class  “message of prosperity and freedom for all” communicated loudly to immigrants and the young. But as one astute Republican insider said to me, “Hispanics won’t hear our message so long as they think our immigration platform says, ‘We hate Mexicans.’ ”
Bobby Jindal was right to say, “If we want people to like us, we have to like them first.” But the party hasn’t truly begun to grasp what might be called the liking gap between the GOP and the groups it needs to cultivate. It’s time for Republicans to take a long, hard look in the mirror. It’s not just recent anti-immigration fervor that repels Hispanics and others from the party. The GOP needs to internalize the fact that the dead bird hanging from its neck is its entire modern history.
It’s true that the Democrats were once the segregationists and Abraham Lincoln and the conservationist, trust-busting Teddy Roosevelt were Republicans, as Republicans are fond of pointing out. But that’s ancient history.
The party’s modern history began when business leaders got politicized in response to the New Deal and then the GOP began courting the Dixiecrats after President Lyndon Johnson signed the Voting Rights Act in 1965 (despite knowing  that he had “just delivered the South to the Republican Party”). The white South started voting for GOP presidential candidates in the Nixon years, and would soon become solidly  Republican. At 70 percent of the electorate (nearly 90 percent in Mississippi), it remains so today.
White-flight suburbs around the country followed suit. Add in the fervent cultivation of evangelical Protestant Christians—anti-gay, anti-choice, anti-evolution, anti-science—and the various modern incarnations of nativist Know Nothings. Don’t forget the ejection  of moderates from the party, and you have the essential history of the modern GOP in two paragraphs.
So the GOP can say that it wants to and plans to like Hispanics, Asian-Americans, unmarried women and secular youth, but to be believable, merely easing off on its anti-immigration message or going quiet on abortion won’t do the trick. And if it wants to prove that it cares, it will have to put some real money where its mouth is.
What the party Should Do—and Won’t
Here’s an idea: how about some “extraordinary financial gifts ” like the ones Mitt Romney denounced just days after his loss!
To really go after the groups it needs, the GOP would have to do the inconceivable: drop the “entitlement reform” racket, open the wallet and reach below a restrictive definition of the middle class. It might, for instance, mean adding more money to the food stamp program, rather than poking fun at the “food stamp president,” because a full quarter  of Hispanics and 35 percent of Hispanic children are poor.
According to  the Census, the median income for Hispanics in 2009 was $38,039 versus $51,861 for whites. The difference is far starker when you compare median net worth: Thanks to the economic crisis, Hispanic households lost 66 percent  of their median net worth, falling to $6,325 in 2009, compared to $113,149 for white households (a 16 percent loss).
It would undoubtedly mean supporting equal pay for equal work, which the GOP has consistently opposed. It would mean working to make healthcare more affordable for everyone. That’s how you prove you care in politics—and it would also be good for the nation.
Similarly, if the Republicans want to be taken seriously as “defenders” of the middle class, they would need to do something to defend it from its predators. No, not the lower class but the upper class, the predatory lenders and speculators, the fraudsters, the manipulators of the financial system, the folks who got bailed out while everyone else shouldered the risk.
It hardly needs to be said that this isn’t likely to happen in any of our lifetimes.
So far the only Republican suggestion I’ve heard that seems more than (barely) cosmetic is for the party to drop its aversion to gay marriage. That would, at least, be a beneficial, if cynically motivated, move to look less hateful.
Hesitation in the Face of Change
It is, of course, theoretically possible that Senator Marco Rubio (R-FL) could attract enough Hispanic and other voters in 2016 to win the presidency. Provided that the primaries don’t turn into another bizarro battle. Provided that the tone set by Rick Santorum, Michele Bachmann or fringe candidates of their ilk doesn’t sink the A-listers. Provided that not too many “stupid” things are said—on abortion, immigration, evolution or global warming. (Rubio has already  gotten to work on that one by punting on a question about the Earth’s age to keep the creationists  happy.)
But come 2020, 2024 or 2028, whatever’s left of the GOP is going to be kicking itself for not having built a foundation of anything other than words that no one outside its rank-and-file actually believed. Texas, after all, could go purple 2020  or by 2024 .
Of all the signals emanating from the GOP since Election Day, perhaps the most significant came last week when the socially and fiscally conservative Tea Party kingmaker Jim DeMint  voted with his feet. The man who would rather have “thirty Republicans in the Senate who believe in principles of freedom than sixty who don’t believe in anything” is leaving that body for  the Heritage Foundation—a hint  about the future of what is arguably the most important GOP organization in the country.
It looks like the GOP is at the wheel of the Titanic, sailing toward that iceberg, while the band plays “Nearer My God to Thee” for all it’s worth.