Crowdsourcing Can Save Media

Crowdsourcing Can Save Media

Mark Luckie argues that interaction will be key for future business models in media–involving what the user thinks not only in choosing your story, but in packaging the story.

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It is no secret that American media is in turmoil, with many longstanding fixtures in print journalism either folding or forced to layoff staff. Each week through the end of 2009, a different media insider will offer their perspective on what media will look like in 5, 10, or 15 years–and what will become of investigative journalism. The series includes commentary from John Nichols, Dan Rather, Jane Mayer, Victor Navasky, Ana Marie Cox, David Schimke and Nick Penniman.

This week, we talk to Mark Luckie, a multimedia journalist, author of the Digital Journalists Handbook and the editor and lead blogger of 10000Words.neta multimedia blog dedicated to trends in technical journalism. Luckie thinks that interaction will be key for future business models in media–involving what the user thinks not only in choosing your story, but in packaging the story to provide the reader with more than just words. The people who affect the news will not only just be those in the press room, but the citizens speaking up, asking questions, and getting answers.

Other Videos in This Series

:

John
Nichols
, The Nation.

Nick
Penniman
, Huffington Post Investigative Fund.

Ana Marie
Cox
, Air America and MSNBC.

Fernanda Diaz

Check out more great Nation videos on our YouTube channel.

Become a Sustaining Donor This September

Between the reemergence of right-wing red-baiting and Donald Trump’s use of the chilling National Security Presidential Memorandum–7 to criminalize left political organizing, we’re seeing McCarthyism reborn before our eyes.

This assault on democracy cannot be ignored or wished away. Resisting it requires bravery in the face of threats and repression, a steadfast commitment to the truth, and the unwavering belief that we can—and will—overcome this darkness.

We must have an independent media that sets the record straight, unearths corruption and abuses of power, and advances a politics of justice and dignity for all if we’re to win this fight.

That’s why I’m writing to you today. This September, The Nation needs to add 100 monthly donors to sustain our progressive journalism. Your contribution makes the next investigative report, the next truth-speaking column, and the next pathbreaking essay all possible. 

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Onward,

Katrina vanden Heuvel
Editor and Publisher, The Nation

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