How the Low Culture of 1999 Predicted Modern America
On this episode of American Prestige, Ross Benes on the year that laid the groundwork for life as we know it.

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In this week’s episode, Danny speaks with journalist Ross Benes about his book 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times. They discuss the connection between the Telecommunications Act of 1996 and “trash culture”, what makes the instantiation of reality TV in 1999 unique and how early reality shows foreshadowed modern politics, how Beanie Babies were akin to “stock investments” for working class and lower middle class people, Pokémon as a pure distillation of unrestrained capitalism, and the other features of that moment that predicted American life as we now know it.
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Jerry Springer appears on “The Tonight Show With Jay Leno” on February 5, 1999.
(Chris Haston / NBCU Photo Bank / NBCUniversal via Getty Images)In this week’s episode, Danny speaks with journalist Ross Benes about his book 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times. They discuss the connection between the Telecommunications Act of 1996 and “trash culture,” what makes the instantiation of reality TV in 1999 unique and how early reality shows foreshadowed modern politics, how Beanie Babies were akin to “stock investments” for working- and lower-middle-class people, Pokémon as a pure distillation of unrestrained capitalism, and the other features of that moment that predicted American life as we now know it.
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Jolly Saint Nick is giving the U.S. government lots of coal this year, a boon to fossil fuel companies. In this week’s news: Thailand–Cambodia fighting resumes despite Trump’s ceasefire claim (1:52); an Israeli airstrike in Gaza threatens what remains of the ceasefire (6:00), and a winter storm devastates Gaza as Israel continues blocking shelter materials and aid (9:10); Yemen’s Southern Transitional Council prepares to declare a new government amid Saudi threats (12:08); the U.S. approves the largest-ever arms package to Taiwan (16:10); China reportedly unveils a prototype advanced chipmaking tool (18:18); the Bondi Beach attack in Australia has possible Islamic State links (19:48); a New America Foundation report documents extensive U.S. airstrikes in Somalia (22:01); M23 announces its withdrawal from Uvira in eastern Democratic Republic of the Congo (24:49); Ukraine peace talks continue as the war nears its fourth year, including disputes over Kupiansk (27:59); Chile elects far-right president José Antonio Kast (32:23); the U.S. escalates pressure on Venezuela with military deployments and a partial oil blockade (33:27); and Congress passes a $901 billion National Defense Authorization Act, including a repeal of Syria’s Caesar Act and changes to Selective Service registration (41:40).
Listen to our special with Annelle Sheline on what’s going on in Yemen.
Don’t forget to listen to our Chinese Prestige miniseries.
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