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Network News in Denial

Why are the networks stonewalling revelations that their military analysts were actually selling the Pentagon's Iraq War spin?

Ari Melber

April 25, 2008

While most TV news organizations have refused to report or even comment on the bombshell Times article exposing a secret Pentagon propaganda campaign to sell Iraq policy, PBS just aired an important segment on the controversy. PBS’s Judy Woodruff kicked off the debate with a disturbing summary of the current media blackout:

“For the record, we invited Fox News, CNN, MSNBC, CBS, ABC and NBC to participate but they declined our offer or did not respond.”

John Stauber, coauthor of Weapons of Mass Deception: The Uses of Propaganda in Bush’s War on Iraq, contended that the Pentagon’s “surrogate” program violated federal law against domestic propaganda and called for a congressional investigation. “This war could have never been sold if it were not for this sophisticated propaganda campaign,” he said. Former ABC correspondent Bob Zelnick largely defended the program as standard operating procedure–an odd claim since the administration went to court to prevent its disclosure. Zelnick did concede, however, that news organizations should disclose more about military analysts’ conflicts of interest when they provide commentary. Video:

Transcript excerpt from PBS:

JUDY WOODRUFF: John Stauber, let me begin with you. The Times spent two years investigating this story. They ultimately had to sue to get documents out of the Pentagon. In your view, what is the essence of the story? What does it say that the Pentagon did?

JOHN STAUBER, Center for Media and Democracy: Well, Judy, first of all, congratulations to the NewsHour for doing this report. And it’s a shame on the networks who were duped this way that they didn’t show up to defend or explain their actions.

What happened here was a psy-ops campaign, an incredible government propaganda campaign whereby Donald Rumsfeld and Torie Clark, the head of public relations for the Pentagon, designed a program to recruit 75, at least 75 former military officers, as your report said, most of them now lobbyists or consultants to military contractors, and insert them, beginning in 2002, before the attack on Iraq was even launched, into the major networks to manage the messages, to be surrogates.

And that’s the words that are actually used, “message multipliers” for the secretary of defense and for the Pentagon. This program continues right up to now.

JUDY WOODRUFF: And is the essence of this that what they did was–what the Pentagon did was illegal?

JOHN STAUBER: Yes, what they did was illegal. Now, the Pentagon might contest that, but we’ve had various laws on the books in our country going back to the 1920s. It is illegal for the U.S. government to propagandize citizens in this way.

In my opinion, this war could have never been sold if it were not for this sophisticated propaganda campaign. And what we need is congressional investigation of not just this Pentagon military analyst program, but all the rest of the deception and propaganda that came out of the Bush administration and out of the Pentagon that allowed them to sell and manage this war.

Ari MelberTwitterAri Melber is The Nation's Net movement correspondent, covering politics, law, public policy and new media, and a regular contributor to the magazine's blog. He received a Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor and a J.D. from Cornell Law School, where he was an editor of the Cornell Journal of Law and Public Policy. Contact Ari: on Facebook, on Twitter, and at amelber@hotmail.com. Melber is also an attorney, a columnist for Politico and a contributing editor at techPresident, a nonpartisan website covering technology’s impact on democracy. During the 2008 general election, he traveled with the Obama Campaign on special assignment for The Washington Independent. He previously served as a Legislative Aide in the US Senate and as a national staff member of the 2004 John Kerry Presidential Campaign. As a commentator on public affairs, Melber frequently speaks on national television and radio, including including appearances on NBC, CNBC, CNN, CNN Headline News, C-SPAN, MSNBC, Bloomberg News, FOX News, and NPR, on programs such as “The Today Show,” “American Morning,” “Washington Journal,” “Power Lunch,” "The Last Word with Lawrence O'Donnell," "The Joy Behar Show," “The Dylan Ratigan Show,” and “The Daily Rundown,” among others. Melber has also been a featured speaker at Harvard, Oxford, Yale, Columbia, NYU, The Center for American Progress and many other institutions. He has contributed chapters or essays to the books “America Now,” (St. Martins, 2009), “At Issue: Affirmative Action,” (Cengage, 2009), and “MoveOn’s 50 Ways to Love Your Country,” (Inner Ocean Publishing, 2004).  His reporting  has been cited by a wide range of news organizations, academic journals and nonfiction books, including the The Washington Post, The New York Times, ABC News, NBC News, CNN, FOX News, National Review Online, The New England Journal of Medicine and Boston University Law Review.  He is a member of the American Constitution Society, he serves on the advisory board of the Roosevelt Institute and lives in Manhattan.  


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