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How the Low Culture of 1999 Predicted Modern America

On this episode of American Prestige, Ross Benes on the year that laid the groundwork for life as we know it.

Daniel Bessner

June 10, 2025

Jerry Springer appears on The Tonight Show with Jay Leno on February 5, 1999.(Chris Haston / NBCU Photo Bank / NBCUniversal via Getty Images)

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How the Low Culture of 1999 Predicted Modern America | American Prestige
byThe Nation Magazine

In this week’s episode, Danny speaks with journalist Ross Benes about his book 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times. They discuss the connection between the Telecommunications Act of 1996 and “trash culture”, what makes the instantiation of reality TV in 1999 unique and how early reality shows foreshadowed modern politics, how Beanie Babies were akin to “stock investments” for working class and lower middle class people, Pokémon as a pure distillation of unrestrained capitalism, and the other features of that moment that predicted American life as we now know it.

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In this week’s episode, Danny speaks with journalist Ross Benes about his book 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times. They discuss the connection between the Telecommunications Act of 1996 and “trash culture,” what makes the instantiation of reality TV in 1999 unique and how early reality shows foreshadowed modern politics, how Beanie Babies were akin to “stock investments” for working- and lower-middle-class people, Pokémon as a pure distillation of unrestrained capitalism, and the other features of that moment that predicted American life as we now know it.

Subscribe to The Nation to support all of our podcasts: thenation.com/podcastsubscribe.

The Nation Podcasts

Here's where to find podcasts from The Nation. Political talk without the boring parts, featuring the writers, activists and artists who shape the news, from a progressive perspective.

Masculinity, the Manosphere, and Climate Politics w/ Daniel Waite Penny | American Prestige
byThe Nation Magazine

Danny and Derek speak with journalist and cultural critic Daniel Waite Penny to discuss the relationship between masculinity, the manosphere, and climate politics, as explored in the new season of Drilled, Carbon Bros. They talk about the “manosphere,” libertarians promoting techno-fixes, and Silicon Valley elites pushing solutions like space colonization; how gendered ideas about strength, autonomy, and grievance have fused with climate denial and hostility toward environmental regulation; where these dynamics fit within broader shifts in political economy and the interests of fossil capital; and the roots of these alignments, their role in contemporary right-wing politics, and what they mean for efforts to build public support for climate action.

Our Sponsors:* Check out Avocado Green Mattress: https://avocadogreenmattress.com

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Subscribe to The Nation to Support all of our podcasts

Daniel BessnerTwitterDaniel Bessner is an historian of US foreign relations, and cohost of American Prestige, a podcast on international affairs.


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