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Zohran Mamdani’s Social Media Triumph

On The Time of Monsters: Greg Sargent on the New York mayoral candidate's peerless digital efforts.

Jeet Heer

August 4, 2025

Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.(Spencer Platt / Getty Images)

The Time of Monsters with Jeet Heer

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.

Zohran Mamdani’s Social Media Triumph w/ Greg Sargent
byThe Nation Company LLC

Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly

effective media strategy which has allowed him to reach many voters that have been drifting

away from the Democratic Party, especially young people and immigrants. In punchy, short

videos, Mamdani has offered an optimistic message that celebrates big city life and diversity

while showing how government policies can help make life better. I talked to Greg about the lessons

of the Mamdani campaign. We also talk about strategies for investigating the Jeffrey Epstein scandal,

a subject he wrote about here.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big-city life and diversity while showing how government policies can help make life better.

I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.

Subscribe to The Nation to support all of our podcasts: thenation.com/podcastsubscribe.

The Time of Monsters with Jeet Heer

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.

Bombing Iran Won’t Help the Protestors w/ Annelle Sheline
byThe Nation Company LLC

Iran is facing upheavals at home and abroad. For more than two decades, the Islamic republic

has faced waves of protests from citizens demanding a more democratic society. Over the past

two weeks, these protests have erupted with a new ferocity and are being met with violent

repression. Meanwhile, the Israeli government is pushing the United States to renew bombing

Iran, a military objective now being given the guise of a humanitarian mission. To discuss the

turmoil in Iran and place it in the larger context of regional instability and competing visions of

the future of the Middle East, I spoke with Annelle Sheline, a research fellow at The Quincy

Institute who studies the region.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Subscribe to The Nation to Support all of our podcasts

Jeet HeerTwitterJeet Heer is a national affairs correspondent for The Nation and host of the weekly Nation podcast, The Time of Monsters. He also pens the monthly column “Morbid Symptoms.” The author of In Love with Art: Francoise Mouly’s Adventures in Comics with Art Spiegelman (2013) and Sweet Lechery: Reviews, Essays and Profiles (2014), Heer has written for numerous publications, including The New Yorker, The Paris Review, Virginia Quarterly Review, The American Prospect, The GuardianThe New Republic, and The Boston Globe.


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