Zohran Mamdani’s Social Media Triumph
On The Time of Monsters: Greg Sargent on the New York mayoral candidate’s peerless digital efforts.

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly
effective media strategy which has allowed him to reach many voters that have been drifting
away from the Democratic Party, especially young people and immigrants. In punchy, short
videos, Mamdani has offered an optimistic message that celebrates big city life and diversity
while showing how government policies can help make life better. I talked to Greg about the lessons
of the Mamdani campaign. We also talk about strategies for investigating the Jeffrey Epstein scandal,
a subject he wrote about here.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.
(Spencer Platt / Getty Images)Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big-city life and diversity while showing how government policies can help make life better.
I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.
Subscribe to The Nation to support all of our podcasts: thenation.com/podcastsubscribe.

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
The late Jeffrey Epstein was friends with all sorts of elite figures in the US and many other countries. This extensive network is now sometimes described as “the Epstein class.” The question is, was this class held together merely by the opportunistic trading of favors or did it have a coherent worldview and agenda?
Branko Marcetic has written a series of articles in Jacobin that clarify this issue by looking at relationships Epstein had with the billionaire Peter Thiel and the political operative Steve Bannon.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Subscribe to The Nation to Support all of our podcasts
Your support makes stories like this possible
From illegal war on Iran to an inhumane fuel blockade of Cuba, from AI weapons to crypto corruption, this is a time of staggering chaos, cruelty, and violence.
Unlike other publications that parrot the views of authoritarians, billionaires, and corporations, The Nation publishes stories that hold the powerful to account and center the communities too often denied a voice in the national media—stories like the one you’ve just read.
Each day, our journalism cuts through lies and distortions, contextualizes the developments reshaping politics around the globe, and advances progressive ideas that oxygenate our movements and instigate change in the halls of power.
This independent journalism is only possible with the support of our readers. If you want to see more urgent coverage like this, please donate to The Nation today.
