Zohran Mamdani’s Social Media Triumph
On The Time of Monsters: Greg Sargent on the New York mayoral candidate’s peerless digital efforts.

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly
effective media strategy which has allowed him to reach many voters that have been drifting
away from the Democratic Party, especially young people and immigrants. In punchy, short
videos, Mamdani has offered an optimistic message that celebrates big city life and diversity
while showing how government policies can help make life better. I talked to Greg about the lessons
of the Mamdani campaign. We also talk about strategies for investigating the Jeffrey Epstein scandal,
a subject he wrote about here.
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Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.
(Spencer Platt / Getty Images)Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big-city life and diversity while showing how government policies can help make life better.
I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.
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The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
The famed economist Larry Summers, not for the first time, finds himself the center of a
scandal. He’s had to take a leave from Harvard, where he teaches, because of embarrassing
emails he had with his late friend Jeffrey Epstein.
I talked to economic journalist and Nation contributor Doug Henwood, a long-time Summers
watcher, about the career of this controversial and influential figure. Summers has been one of
the most influential policy makers of his era, serving as Treasury Secretary and President of
Harvard. He has also embodied the major intellectual and political limitations of the ruling class.
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