Zohran Mamdani’s Social Media Triumph
On The Time of Monsters: Greg Sargent on the New York mayoral candidate’s peerless digital efforts.

The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly
effective media strategy which has allowed him to reach many voters that have been drifting
away from the Democratic Party, especially young people and immigrants. In punchy, short
videos, Mamdani has offered an optimistic message that celebrates big city life and diversity
while showing how government policies can help make life better. I talked to Greg about the lessons
of the Mamdani campaign. We also talk about strategies for investigating the Jeffrey Epstein scandal,
a subject he wrote about here.
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Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.
(Spencer Platt / Getty Images)Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big-city life and diversity while showing how government policies can help make life better.
I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.
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The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
Iran is facing upheavals at home and abroad. For more than two decades, the Islamic republic
has faced waves of protests from citizens demanding a more democratic society. Over the past
two weeks, these protests have erupted with a new ferocity and are being met with violent
repression. Meanwhile, the Israeli government is pushing the United States to renew bombing
Iran, a military objective now being given the guise of a humanitarian mission. To discuss the
turmoil in Iran and place it in the larger context of regional instability and competing visions of
the future of the Middle East, I spoke with Annelle Sheline, a research fellow at The Quincy
Institute who studies the region.
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