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In a White House First, Gibbs To Call on Twitter in Press Briefing (Updated)

In another Internet first, the Obama White House turns to citizens on Twitter for Thursday's press briefing.

Ari Melber

October 28, 2010

In another technological first for the Obama White House, press secretary Robert Gibbs said on Thursday that he would call on Twitter for the first question in the White House briefing.

"Something new," Gibbs promised on Thursday morning, in a tweet broadcast to his 108,000 followers. "You take first crack. Use #1q in a q and I’ll answer 1 on vid before today’s briefing. What do you want to know?"  Showing his fluency with the medium, Gibbs coined #1q as a "hashtag" to track incoming questions, which helps spread the conversation farther across Twitter. 

Traditionally, the first question in the briefing goes to a reporter for a wire service, followed by TV reporters and big newspapers, who have coveted assigned seats in the front of the briefing room.  The White House has dabbled in virtual town halls with the President, but the briefing room has been reserved for press and a few credentialed writers for major blogs, like TPM and the Huffington Post. (The latter site made news by using its question to quote from an Iranian activist during the country’s uprising.) Tapping Twitter is different, because it cracks the door open to non-credentialed, citizen questions. (See update below.)

Several transparency and open government groups have been advocating similar opportunities for citizen questions. For the midterms, 10Questions.com empowers citizens to ask and vote on questions for congressional candidates in 11 states, through a partnership with Personal Democracy Forum and a host of media partners.  Here at The Nation, we led Ask The President, a coalition with Personal Democracy Forum and others to inject citizen questions into the White House press corps’ meetings with The President—which spurred thousands of votes and questions, but no committment from Obama to date.

For Gibbs, the foray into citizen questions was swiftly embraced on Twitter. Within an hour of his unexpected call on Thursday, the #1q thread was drawing pointed questions from fans and skeptics alike.  And because Twitter is transparent by default, everyone can see the questions pile up and decide for themselves if Gibbs cherry-picks a softball.

Update: Macon Phillips, Director of New Media for the White House, explained on Thursday that Gibbs’ response would be posted in an online video, separate from his podium address in the official press briefing.  Phillips also suggested that answering citizen questions would be a recurring feature, saying he would "aim for earlier moving [forward]" in how quickly the videos would be posted online. (Phillips provided the explanation by tweet, naturally, in a response to me, PDF’s Nancy Scola and Patrick Ruffini, a GOP web strategist.)  Including responses to citizen questions from the podium, in the official briefing, would be more a more powerful way to engage citizens and break down some of the barriers between credentialed media and citizen media. Gibbs’ foray, however, is still a welcome step.  And as Obama has been emphasizing recently, people campaign in leaps and bounds, but usually govern in baby steps.

Ari MelberTwitterAri Melber is The Nation's Net movement correspondent, covering politics, law, public policy and new media, and a regular contributor to the magazine's blog. He received a Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor and a J.D. from Cornell Law School, where he was an editor of the Cornell Journal of Law and Public Policy. Contact Ari: on Facebook, on Twitter, and at amelber@hotmail.com. Melber is also an attorney, a columnist for Politico and a contributing editor at techPresident, a nonpartisan website covering technology’s impact on democracy. During the 2008 general election, he traveled with the Obama Campaign on special assignment for The Washington Independent. He previously served as a Legislative Aide in the US Senate and as a national staff member of the 2004 John Kerry Presidential Campaign. As a commentator on public affairs, Melber frequently speaks on national television and radio, including including appearances on NBC, CNBC, CNN, CNN Headline News, C-SPAN, MSNBC, Bloomberg News, FOX News, and NPR, on programs such as “The Today Show,” “American Morning,” “Washington Journal,” “Power Lunch,” "The Last Word with Lawrence O'Donnell," "The Joy Behar Show," “The Dylan Ratigan Show,” and “The Daily Rundown,” among others. Melber has also been a featured speaker at Harvard, Oxford, Yale, Columbia, NYU, The Center for American Progress and many other institutions. He has contributed chapters or essays to the books “America Now,” (St. Martins, 2009), “At Issue: Affirmative Action,” (Cengage, 2009), and “MoveOn’s 50 Ways to Love Your Country,” (Inner Ocean Publishing, 2004).  His reporting  has been cited by a wide range of news organizations, academic journals and nonfiction books, including the The Washington Post, The New York Times, ABC News, NBC News, CNN, FOX News, National Review Online, The New England Journal of Medicine and Boston University Law Review.  He is a member of the American Constitution Society, he serves on the advisory board of the Roosevelt Institute and lives in Manhattan.  


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