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Former Campaign Aide Criticizes Obama on Organizing

As Washington cheers Obama's tax deal, a former campaign aide goes public with criticism that Obama is marginalizing his supporter network and endangering his re-election.

Ari Melber

December 17, 2010

As Congress enacts President Obama’s massive tax cut compromise, one of Obama’s campaign aides is going public—for the first time—with criticism of the White House’s organizing strategy. Sam Graham-Felsen, who was at the center of web and grassroots strategy as chief blogger for the Obama campaign, argues in today’s Washington Post that the President has left his best asset on "the sidelines":

"Obama [has] a vast network of supporters, instantly reachable through an unprecedented e-mail list of 13 million people. These supporters were not just left-wing activists but a broad coalition that included the young, African Americans, independents and even Republicans—and they were ready to be mobilized…Yet at seemingly every turn, Obama has chosen to play an inside game. Instead of actively engaging supporters in major legislative battles, Obama has told them to sit tight as he makes compromises behind closed doors."

 In other words, Obama keeps going to war without his army. 

Graham-Felsen argues that on most big fights—tax cuts today, health care last year—the most engaged, passionate and financially generous members of the Obama coalition were either pushed aside, or assigned patronizing, busywork organizing, like thanking members of Congress who were already on board. He’s talking about Organizing for America, the 13-million person list from 2008 that was rolled into the DNC. "[The] administration isn’t seriously interested in deploying this massive grass-roots list—which was once heralded as a force that could reshape politics as we know it—to fight for sweeping legislative change," he concludes. While that may sound like a standard critique at this point, it is quite damning (and unusual) coming from one of the architects of Obama’s grass-roots strategy. 

It’s worth recalling that the Internet operation on Obama’s campaign had fewer partisan politicos than many other teams in headquarters. The videographer had previously worked at CNN; the social network expert came from Facebook; and Graham-Felsen had written for The Nation before going all in for Obama. So their opposing views are a bit more likely to spill out in the open.  Similarly, Marshall Ganz, the famed labor organizer and Harvard lecturer who trained Obama staff on organizing, showed his independent streak last month, when he critcized his former colleagues for putting OFA "to sleep," instead of mobilizing meaningful reform.  "The president demobilized the widest, deepest and most effective grass-roots organization ever built to support a Democratic president," he wrote in the LA Times.

Now, even if the White House doesn’t care about the merits of organizing, or its prospect for advancing better policies in Washington, the degradation of Obama’s supporter network could endanger his reelection. That’s Graham-Felsen’s closing argument. It bucks the current thinking of the Washington media, of course, where The Village is toasting Obama for his savvy caving. In fact, right alongside Graham-Felsen’s op-ed, conservative columnist Charles Krauthammer lauds Obama as "the new comeback kid"—even predicting that "historians will mark his comeback as beginning on Dec. 6, the day of the Great Tax Cut Deal of 2010." (We can keep an eye on that.) Graham-Felsen disagrees:

"Obama needs this list in 2012 [when he] will likely need to raise far more than $500 million from the grass roots to be competitive… If he continues to play politics as usual, Obama risks alienating not just the left but anyone who believed in the promise of bringing change to Washington."

 That is probably the most confounding part. It is easier to make deals with a few people in secret, instead of holding transparent negotiations in public, and it is easier to work within Washington’s narrow, antiquated rules than mobilizing a massive, unpredictable movement to fundamentally reform a broken system. Those are the temptations for the White House. Yet even as the midterms fade into the rearview mirror, it often seems like Obama’s aides are in denial about the political costs of these strategies.  The arguments of former loyalists like Graham-Felsen and Ganz are striking because they not only appeal to the idealism or "promises" of the Obama campaign, they also press blunt warnings about the President’s political survival. Does it get through to the White House? One suspects that if the warnings were heeded in private, they would probably not be going public.

—— Further reading: Graham-Felsen’s op-ed, Why is Obama leaving the grass roots on the sidelines?  A DailyKos diary about the op-ed drew over 500 comments before noon on Friday, making it one of the most discussed items on the site (a popular liberal blog). TechPresident published a 2010 report by Ari Melber about the first year of Organizing for America. Marshall Ganz’s op-ed, How Obama Lost His Voice, and How He Can Get It Back

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Ari MelberTwitterAri Melber is The Nation's Net movement correspondent, covering politics, law, public policy and new media, and a regular contributor to the magazine's blog. He received a Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor and a J.D. from Cornell Law School, where he was an editor of the Cornell Journal of Law and Public Policy. Contact Ari: on Facebook, on Twitter, and at amelber@hotmail.com. Melber is also an attorney, a columnist for Politico and a contributing editor at techPresident, a nonpartisan website covering technology’s impact on democracy. During the 2008 general election, he traveled with the Obama Campaign on special assignment for The Washington Independent. He previously served as a Legislative Aide in the US Senate and as a national staff member of the 2004 John Kerry Presidential Campaign. As a commentator on public affairs, Melber frequently speaks on national television and radio, including including appearances on NBC, CNBC, CNN, CNN Headline News, C-SPAN, MSNBC, Bloomberg News, FOX News, and NPR, on programs such as “The Today Show,” “American Morning,” “Washington Journal,” “Power Lunch,” "The Last Word with Lawrence O'Donnell," "The Joy Behar Show," “The Dylan Ratigan Show,” and “The Daily Rundown,” among others. Melber has also been a featured speaker at Harvard, Oxford, Yale, Columbia, NYU, The Center for American Progress and many other institutions. He has contributed chapters or essays to the books “America Now,” (St. Martins, 2009), “At Issue: Affirmative Action,” (Cengage, 2009), and “MoveOn’s 50 Ways to Love Your Country,” (Inner Ocean Publishing, 2004).  His reporting  has been cited by a wide range of news organizations, academic journals and nonfiction books, including the The Washington Post, The New York Times, ABC News, NBC News, CNN, FOX News, National Review Online, The New England Journal of Medicine and Boston University Law Review.  He is a member of the American Constitution Society, he serves on the advisory board of the Roosevelt Institute and lives in Manhattan.  


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