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Obama Campaign Launches Huge Voter Protection Effort, Countering Voter ID Laws

As Republicans erect more barriers to voting around the country, the Obama campaign says it’s fighting back.

Ari Melber

May 18, 2012

The Obama campaign launched a national effort to counteract voter-identification laws on Friday, rolling out a bilingual online portal, Gottavote.org, and a fifty-state system for educating and turning out Obama supporters.

This is an unusually early time for a presidential campaign to focus on voter education, reflecting the concern among Democrats about new challenges to voting access in several key states. “We want to start as early possible,” explained Michael Blake, the campaign’s deputy director of Operation Vote, on a press call announcing the initiative.

Visitors to GottaVote.org are automatically directed to a state-specific page with local rules for registration and a checklist of “what to bring” to the polls. The campaign also uses the site to harvest phone numbers and e-mails, offering to text or e-mail voting reminders for Election Day. (Over a million people signed up for the 2008 campaign’s text messages.) The portal tries to cut through the thicket of voting rules with clear information about how to follow the law and be counted.

“Voting is easy when you have the facts,” the campaign declares. Even viewed through GottaVote’s user-friendly glasses, however, the ease depends most on where you live. Visitors to the page for Washington state will be relieved—there are no ID requirements and no polling places to find. It’s all vote-by-mail. The checklist for Arizona, on the other hand, is daunting:

Make sure you bring:

One ID with your current name, address, and photograph including:

  • A valid Arizona driver license
  • A valid Arizona non-operating identification license
  • A tribal enrollment card or other form of tribal identification
  • A valid United States federal, state, or local government issued identification
  • Or two different forms of non-photo ID with your current name and address on them.
  • Utility bills, dated within 90 days of the date of the election. A utility bill may be for electric, gas, water, solid waste, sewer, telephone, cellular phone, or cable television
  • A bank or credit union statement dated within 90 days of the date of the election
  • A valid Arizona Vehicle Registration
  • An Indian census card
  • A property tax statement of the elector’s residence
  • A tribal enrollment card or other form of tribal identification
  • An Arizona vehicle insurance card
  • A Recorder’s Certificate
  • A valid United States federal, state, or local government issued identification, including a voter registration card issued by the County Recorder
  • Any mailing to the elector marked “Official Election Material”

It’s also a far cry from last cycle. In 2008, the Obama campaign’s voter-education efforts focused more on dispelling rumors that people needed identification to vote. In one of its most effective, below-the-radar videos, Jay-Z assured Michigan residents that they could vote without a license.

“Even if you don’t have ID, you can still vote—don’t worry about that,” said the famous rapper, dressed in a hoodie in front of several Obama yard signs. I asked Obama aides about the challenge of updating those kind of materials, but they cast the new program as an inevitable part of campaign outreach.

“Voter education is a constant process,” said Bob Bauer, the top lawyer for the campaign and a former White House Counsel. “To the extent that the laws change, new laws have to be built into the voter protection effort,” he added. Meanwhile, Democrats in Congress are also trying to directly enlarge voting access. Congressmen John Lews and Steny Hoyer introduced the Voter Empowerment Act this week, as The Nation’s Ari Berman reported.

The Obama campaign is also leading a “weekend of action” on May 19 for voter registration and education. During the announcement, Bauer sounded more philosophical than frustrated about the new barriers to voting rights. “We’ve never solved anything in this coutry with less democracy,” he said.

 

 

Ari MelberTwitterAri Melber is The Nation's Net movement correspondent, covering politics, law, public policy and new media, and a regular contributor to the magazine's blog. He received a Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor and a J.D. from Cornell Law School, where he was an editor of the Cornell Journal of Law and Public Policy. Contact Ari: on Facebook, on Twitter, and at amelber@hotmail.com. Melber is also an attorney, a columnist for Politico and a contributing editor at techPresident, a nonpartisan website covering technology’s impact on democracy. During the 2008 general election, he traveled with the Obama Campaign on special assignment for The Washington Independent. He previously served as a Legislative Aide in the US Senate and as a national staff member of the 2004 John Kerry Presidential Campaign. As a commentator on public affairs, Melber frequently speaks on national television and radio, including including appearances on NBC, CNBC, CNN, CNN Headline News, C-SPAN, MSNBC, Bloomberg News, FOX News, and NPR, on programs such as “The Today Show,” “American Morning,” “Washington Journal,” “Power Lunch,” "The Last Word with Lawrence O'Donnell," "The Joy Behar Show," “The Dylan Ratigan Show,” and “The Daily Rundown,” among others. Melber has also been a featured speaker at Harvard, Oxford, Yale, Columbia, NYU, The Center for American Progress and many other institutions. He has contributed chapters or essays to the books “America Now,” (St. Martins, 2009), “At Issue: Affirmative Action,” (Cengage, 2009), and “MoveOn’s 50 Ways to Love Your Country,” (Inner Ocean Publishing, 2004).  His reporting  has been cited by a wide range of news organizations, academic journals and nonfiction books, including the The Washington Post, The New York Times, ABC News, NBC News, CNN, FOX News, National Review Online, The New England Journal of Medicine and Boston University Law Review.  He is a member of the American Constitution Society, he serves on the advisory board of the Roosevelt Institute and lives in Manhattan.  


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