Walmart spokesperson Kory Lundberg has dismissed the Walmart worker strike as a fringe effort that will have no impact on the most profitable day of the year. “We are preparing to have our best Black Friday ever,” Lundberg said in a statement. But while the PR team promotes an air of indifference, mandatory meetings—in which Walmart managers imply striking employees could be fired—say otherwise. Nation contributor Josh Eidelson joined Democracy Now! to cut through Walmart’s mixed messages about Friday’s strike. The megastore has a reason to be nervous: if the strikers can win, it will send a message to low-wage, anti-labor corporations everywhere. 

—Christie Thompson 

For the latest on the Walmart worker strike, follow Josh Eidelson’s coverage here.