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How Democrats Won the West in 2010

In an otherwise dismal election for Democrats, the party fared surprisingly well out west.

Ari Berman

November 5, 2010

In an otherwise dismal election for Democrats, the party fared surprisingly well out west, holding key Senate seats in California, Colorado, Nevada and Washington, and winning governorships in California, Colorado and Oregon.

So why did Democrats do better in places like Colorado and Nevada than Illinois and Pennsylvania? They performed stronger with moderate swing voters and turned out key segments of the Democratic base.

In Nevada, Harry Reid won 65 percent of self-described “moderates” and Michael Bennet in Colorado took 63 percent, compared to 60 percent for Joe Sestak in Pennsylvania and only 50 percent for Alexi Giannoulias in Illinois. These voters alone made up roughly forty percent of the electorate, according to exit polls.

The extremity of Tea Party-backed candidates also boosted Democrats out west. Republicans Mark Kirk in Illinois and Pat Toomey in Pennsylvania were far more polished and on message than Sharron Angle in Nevada or Ken Buck in Colorado. By emphasizing Buck’s extreme record on abortion, for example, Bennet won 56 percent of women voters—a crucial 14 point gender gap in the race. And by hammering her controversial anti-immigrant positions, Reid won 68 percent of Hispanic voters in Nevada—who voted at the same level as in 2008, whereas turnout among core ’08 Obama voters dropped significantly in many other states. “In the West, Tea Party candidates, by and large, lost,” says Jill Hanauer of the Project New West, a Denver-based strategy group.

Nor was there a broader ideological shift to the right. In Colorado, for example, voters rejected three tax-slashing ballot measures, an initiative to block the implementation of healthcare reform and an antichoice proposal to define a fetus as "personhood." That’s not to suggest that everything went great for Democrats in the region. A bunch of Democratic House members lost seats, Republicans held onto governorships in Arizona and Nevada and picked up New Mexico, and Democratic state legislative candidates lost across the board. Still, given the sour national mood, it could’ve been a whole lot worse. Writes Hanauer:

Looking at the West as a whole, Democrats have made significant gains in the past decade. In 2000, Democrats had zero Governors, 3 Senate seats and only 6 of 25 congressional seats. After 2008, they held 5 Governorships, 17 of the 28 seats in Congress and 7 US Senate seats. In 2010, Western Democrats felt the anti incumbent anger, particularly towards Congress and they now hold 10 congressional seats, 2 Governorships and 7 US Senate seats.

The Western firewall bodes well for President Obama in 2012. “2010 was a live fire training exercise,” says Mike Maday, a top Obama super-volunteer in Colorado Springs. “We can now set our sights on President Obama’s re-election, the fight I found myself looking forward to during a long and often frustrating campaign season.”

Maday posted a very interesting account of his experiences in Colorado Springs this election cycle on my blog that I wanted to share below:

Our US Senate race may point the way to how things can work here and elsewhere in 2012 for progressive candidates and the President.  Michael Bennet kept the race close until election day.  In most polls he was even with his opponent with registered voters but down a few points with likely voters, the enthusiasm gap.  That’s where the Democrat’s field effort came in.  In 2008 the Obama campaign made Colorado one of the top battlegrounds in the country, pouring hundreds of trained organizers into the state.  Here in conservative El Paso County, “the Belly of the Beast”, those organizers recruited 2400 volunteers.  I was involved from the start but by election day I’d walk through rooms of volunteers and recognize nary a face.  It was great.  In 2010 the Bennet campaign used a much smaller staff to tap into that volunteer base.  Many of these volunteers had never made political phone calls or knocked on doors prior to 2008.  

In 2010 we did not have the numbers of volunteers we had in 08 but the group we had was ready to go.  Some had become involved in the local Democratic Party or local campaigns over the last two years.  Some had not been involved at all but when called upon they came out, phoned and knocked doors in the end.  According to the Denver Post direct voter contact made the difference in a Senate race where the margin was less than 1%.  This is the legacy of Howard Dean’s 50 state strategy and the amazing organizing efforts of the Obama campaign.  If the President’s re-election campaign can tap into these volunteers using the same organizing efforts as in 2008 it may again be the difference.

 
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Ari BermanTwitterAri Berman is a former senior contributing writer for The Nation.


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