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Why Trump Is Embracing Vivek Ramaswamy's Vile Ad

The president is leaning into the politics of toxic parenting.

Jeet Heer

Today 10:04 am

Donald Trump greets Ohio Republican gubernatorial candidate Vivek Ramaswamy on stage at the Butler-Vandalia Student Activity Center during a campaign rally on October 03, 2026 in Vandalia, Ohio.(Roberto Schmidt / Getty Images)

Bluesky

Donald Trump’s many offenses against decency should be viewed not only as moral transgressions, but as political acts. He has become the dominant political figure of our era in part by using vulgarity and nastiness to form a lasting bond with his supporters.

This is easy enough to understand when Trump makes racist, sexist, or transphobic comments which, alas, excite voters who want to roll back egalitarian politics. But sometimes Trump’s affronts to basic morality are harder to parse at first glance—such as his decision this week to champion a vile political attack ad aired by Ohio Republican gubernatorial nominee Vivek Ramaswamy against his Democratic opponent, Amy Acton.

The ad features Acton’s biological mother, Donna Arthur, describing her daughter as a “liar” and warning Ohioans not to vote for her. The major problem with the ad, as my Nation colleague Chris Lehmann deftly covered, is the context it leaves out. In 1978, Donna Arthur’s husband, Acton’s stepfather Cledith Arthur, was arrested for raping his stepdaughter. (This was just four years after Cledith had been charged with raping his daughter from another marriage, according to reporting from HuffPost.) Donna Arthur supported her husband in the case for the rest of his life, even as he skipped a bond and fled Ohio to evade arrest. The Arthurs lost custody of Acton and her brother (who supports his sister and was also abused). Donna Arthur hasn’t spoken to her daughter in nearly half a century. 

The decision of the Ramaswamy campaign to weaponize this horrific family story has disgusted not just Democrats but also a wide swath of Republicans, including Ohio luminaries such as incumbent Governor Mike DeWine, Senator Jon Husted, former Governor John Kasich and former Senator Rob Portman. DeWine described the ad as “deeply, deeply troubling,” though he declined to withdraw his endorsement of Ramaswamy.  Outside of Ohio, the ad was condemned by an array of prominent Republicans such as Chris Christie and Nikki Haley.

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However, the two most powerful Republicans in the country, Donald Trump and Vice President JD Vance, are standing firmly by Ramaswamy (who is so unrepentant about the ad that he is spending $4 million to air it even more). 

At a press conference on Wednesday, Vance—who, of course, is an Ohio native who represented the state in the Senate—said, “I have to admit that I’m a little bit disgusted when I see Republicans across the country who are whining more about that advertisement than they are about what the congressional Democrats and other Democrats want to do to the United States of America.”

Vance’s logic here is strictly partisan: Republicans should back the red team, no matter what. In a Truth Social post on Thursday, Trump echoed this factional reasoning. But he added an interesting twist, suggesting that he would welcome other ads from mothers denouncing Democrats:

Vivek Ramaswamy put up a very powerful Ad about a mother saying that her daughter, Amy Acton, who is running for Governor of Ohio, is a liar, and much worse. The Press, in a concerted and well coordinated attack, is trying to get Vivek Ramaswamy to “take down the Ad.” Frankly, anybody whose mother spoke about a daughter in that way would normally lead to the daughter being precluded from serving in Office, let alone the Office of Governor. If my mother, the legendary Mary MacLeod Trump, said anything bad about me, the Fake News would play it up. The Dumocrats would be totally supportive, and it would go down as the Ad of the Decade — Maybe the Century! It would win Awards for Excellence in Advertising…. I only wish the mothers of my opponents would be so brave as to come forward and explain that their son or daughter is a liar, and much worse.

This is a much bolder and more revealing defense of the Ramaswamy ad than Vance’s call for unthinking GOP loyalty. There’s something about the prospect of parents denouncing children that clearly excites Trump: it speaks to right-wing values of hierarchy, obedience, and deference to seniority. If Vance was content to leave things at “support Republicans, right or wrong,” Trump is offering a more primordial message: “parents, right or wrong.”  Trump wasn’t just defending Ramaswamy; he was defending toxic parenting. 

What makes Trump’s message shocking is that “right or wrong” in this case includes child sex abuse. But this is hardly new for Trump, whose defense of patriarchy has often meant supporting men accused of horrific child abuse. In 2017, the president gave unwavering support to Alabama senatorial candidate Roy Moore, even after multiple credible allegations emerged that Moore had sexually assaulted teenagers. Trump has also been notoriously reluctant to release files relating to the criminal activities of the late pedophile Jeffrey Epstein, who had been a longtime close friend of the president from the 1990s to the early 2000s. (And, though he has never been accused of child abuse himself, Trump has a long history of sexualizing his daughter Ivanka, telling Howard Stern it was fine to call her “a piece of ass” and saying to the co-hosts of The View that “if Ivanka weren’t my daughter, perhaps I’d be dating her”—while Ivanka was sitting next to him.)

Trump’s support of Moore and handling of the Epstein scandal have a political component: they help him maintain the ties cultivated with a reactionary base that feels that complaints of sex abuse have undermined male power. 

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Between the reemergence of right-wing red-baiting and Donald Trump’s use of the chilling National Security Presidential Memorandum–7 to criminalize left political organizing, we’re seeing McCarthyism reborn before our eyes.

This assault on democracy cannot be ignored or wished away. Resisting it requires bravery in the face of threats and repression, a steadfast commitment to the truth, and the unwavering belief that we can—and will—overcome this darkness.

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Onward,

Katrina vanden Heuvel
Editor and Publisher, The Nation

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Just as Trump understands the atavistic appeal of male dominance to his political base, he has a similarly instinctive belief in parental authority. In 2006, long before his career as a Republican presidential candidate, Trump talked to actor Jon Voight, who complained that his daughter Angelina Jolie, herself an accomplished thespian, no longer talked to him. Trump took up Voight’s cause, going on CNN to complain that Jolie treated her father “terribly” and “like a dog.” The future president went on to add a characteristic graceless note: “I just don’t even find her attractive.”

Trump has a primitive ethics of personal relations: men should be boss, women submissive, and children grateful and obedient. This explains his passion in vigorously championing Ramaswamy’s ad.

In recent years, family estrangement has gone from being a personal tragedy to becoming a wider social phenomenon, one that is now motivating political organizing. 

In September, The Wall Street Journal reported that experts believe that family estrangements are “becoming an epidemic in the U.S., just like divorce in the 1970s. Much like then, the movement is driven by a convergence of large societal trends—this time the rise of social-media algorithms, changing therapeutic approaches and a broadening definition of trauma.” The phenomenon of parents or children cutting off ties with each other seems to affect at least 10% of the population. 

The seeming rise of familial rupture has created a new backlash politics, with parents blaming therapy culture for creating a new generation of unruly adult children that won’t defer to their elders. 

It’s noteworthy that The Wall Street Journal, a newspaper that caters to wealthy older conservatives, has repeatedly tackled this subject, one that this newspaper seems to find resonant. In late September, in a moment captured in a much-watched video, Florida congressman and Republican gubernatorial nominee Byron Donalds took a question from a grandmother who complained that her daughter wasn’t talking to her. The woman wanted federal legislation to mandate that grandparents should have access to their grandkids, over and against the wishes of parents. 

Family estrangement is a complex and tragic phenomenon, one that eludes any simple political response. In cases such as that of Acton and her brother, it’s inhumane to call on children to maintain relations with parents who have committed or tolerated horrific crimes. In less extreme cases, there might be arguments that both parents and children should try to be more forgiving. But this is something each family has to work out itself. It’s not a problem that can be solved by legislation. 

Yet even problems outside political control can still be exploited by demagogues. Trump, Vance and Ramaswamy all know their audience. They know the political right includes many people who lament the passing of the imaginary good old days when children were always expected to defer to their elders. It’s this atavistic passion that animates Ramaswamy’s disgusting ad, and Trump’s defense of it. 

Jeet HeerTwitterJeet Heer is a national affairs correspondent for The Nation and host of the weekly Nation podcast, The Time of Monsters. He also pens the monthly column “Morbid Symptoms.” The author of In Love with Art: Francoise Mouly’s Adventures in Comics with Art Spiegelman (2013) and Sweet Lechery: Reviews, Essays and Profiles (2014), Heer has written for numerous publications, including The New Yorker, The Paris Review, Virginia Quarterly Review, The American Prospect, The Guardian, The New Republic, and The Boston Globe.


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