The Web is regularly hailed for its “openness” and that’s where the confusion begins, since “open” in no way means “equal.” While the Internet may create space for many voices, it also reflects and often amplifies real-world inequities in striking ways.
An elaborate system organized around hubs and links, the Web has a surprising degree of inequality built into its very architecture. Its traffic, for instance, tends to be distributed according to “power laws,” which follow what’s known as the 80/20 rule—80 percent of a desirable resource goes to 20 percent of the population.
In fact, as anyone knows who has followed the histories of Google, Apple, Amazon and Facebook, now among the biggest companies in the world, the Web is increasingly a winner-take-all, rich-get-richer sort of place, which means the disparate percentages in those power laws are only likely to look uglier over time.
Powerful and exceedingly familiar hierarchies have come to define the digital realm, whether you’re considering its economics or the social world it reflects and represents. Not surprisingly, then, well-off white men are wildly overrepresented both in the tech industry and online.
Just take a look at gender and the Web comes quickly into focus, leaving you with a vivid sense of which direction the Internet is heading in and—small hint—it’s not toward equality or democracy.
Experts, Trolls and What Your Mom Doesn’t Know
As a start, in the perfectly real world women shoulder a disproportionate share of household and child-rearing responsibilities, leaving them substantially less leisure time to spend online. Though a handful of high-powered celebrity “mommy bloggers” have managed to attract massive audiences and ad revenue by documenting their daily travails, they are the exceptions not the rule. In professional fields like philosophy, law and science, where blogging has become popular, women are notoriously underrepresented; by one count, for instance, only around 20 percent of science bloggers are women.
An otherwise optimistic white paper by the British think tank Demos touching on the rise of amateur creativity online reported that white males are far more likely to be “hobbyists with professional standards” than other social groups, while you won’t be shocked to learn that low-income women with dependent children lag far behind. Even among the highly connected college-age set, research reveals a stark divergence in rates of online participation.