The "enthusiasm gap," the political term of art developed to describe the differing excitement levels of recharged Republicans and disappointed Democrats, is not an entirely false construct. But it is also a strategy. Right-wing pundits and their amen corner in the media have for months been peddling the fantasy that this fall’s election results are a foregone conclusion: after steering off course with Barack Obama and the Democrats, they say, America is certain to veer right. But the big wins by Tea Party candidates in Republican primaries have created openings that Democrats can exploit. And the notion that economic uncertainty and high unemployment will necessarily steer swing voters to the Republicans contrasts with a lot of political history—not to mention logic. After all, people who fear the loss of their jobs do not casually vote for politicians who oppose extending unemployment benefits and talk of doing away with Social Security as we know it. Republican strategists know their best way to win is by convincing potentially Democratic voters that there is no point to casting a ballot. That’s why conservatives are trying so hard to talk us into a 1994 moment, in which Republican turnout surged while union members and progressives, frustrated by a Democratic administration’s compromises, stayed home. The challenge for progressive independents and Democrats (and Republicans of conscience) is to break the spin cycle. To do this, they must recognize the contours of an election season that has twisted and turned radically since it began. To wit:
1. The Scariest Republicans Are Not Necessarily Tea-Stained. Democrats have benefited from the Tea Party pressure on GOP primaries, which has tipped nomination fights toward extreme Senate candidates like Sharron Angle in Nevada and Joe Miller in Alaska. But too much attention is being paid to obvious wing nuts. Too little is being paid to crisp and professional, supposedly "mainstream" candidates like Ohio Senate nominee Rob Portman—among Senate candidates, the number-one GOP recipient of Wall Street money this year. An architect of trade policies—as a key Congressional backer of NAFTA and normalizing trade with China and then as George W. Bush’s US trade representative—that have devastated the Midwest, Portman should not be able to show his face amid the shuttered factories of Toledo and Youngstown. Instead, he and other economic extremists, like Washington’s Dino Rossi and Illinois’s Mark Kirk, are generally depicted as relatively benign. That’s wrong. An election in which Angle loses but Portman wins would be just as devastating for working Americans. The Tea Party is unsettling, but economic royalists who present themselves as reasoned statesmen pose the more serious long-term threat to working families. And Democrats need to talk about this threat as much as they do about Sarah Palin and her minions.
2. This Does Not Have to Be the Nationalized Election That Republicans Propose. GOP strategists want a referendum on Obama; but that comes in 2012. The more the president uses his bully pulpit to talk job creation—as he did with a solid Labor Day speech on infrastructure investment and a blunt rejection of tax breaks for the wealthy—the more he helps Democrats. But the instinct of grassroots Dems to defend Obama’s accomplishments is a bad one when Americans think the country’s headed in the wrong direction. In Great Lakes and Midwestern states, where the party faces its most serious potential losses, Democratic Congressional candidates should ditch national party playbooks and talk about changing trade policies to renew manufacturing and protect family farmers.
They should say, as do smart Representatives like Ohio’s Marcy Kaptur and Illinois’s Phil Hare, that they will oppose a Democratic president who is wrong on factory and farm issues. The key is not to go to Obama’s right, where the space is filled, but to embrace a robust economic populism, which is the best counter to the Tea Party’s corporate-sponsored fantasy that government is the problem. This requires different messages in different regions. But wherever they are, Democrats have to understand that when voters are scared and hurting economically, it is absurd to defend the status quo.