CONTACT: Caitlin Graf, The Nation, press [at] thenation.com, 212-209-5400
The Nation Celebrates 150th Birthday With Highly Curated, Nimble New Website
Sharp, Innovative Redesign Showcases Editorial Vision, Mobile Optimization
Tailored to Engaged, Activist Audience of Influencers
New York, NY — July 6, 2015 — The Nation, America’s oldest weekly magazine, celebrates its milestone anniversary today with a complete redesign of TheNation.com. Exactly 150 years from the debut of The Nation’s first issue, the reimagined website ensures that The Nation remains committed as ever to instigating progress; to igniting debate and inspiring change; and to embracing new platforms and technologies to reach ever-growing audiences. (Richard Kim, executive editor of The Nation, explains the logic and logistics of our new look in an editor’s letter here.)
“Celebrating The Nation’s 150th anniversary is an exciting and humbling event in this era of extraordinary upheaval in journalism,” says editor and publisher Katrina vanden Heuvel. “And while I am delighted to honor the magazine’s illustrious history, these times demand that The Nation be ever bolder, willing to unshackle our imaginations and ready to think anew. The site redesign is elegant, nimble and innovative, and I believe it will ensure that The Nation is more vital than ever for the next generation of readers.”
The redesign is the culmination of a year-long effort by the editorial team to position The Nation as a thought-leader online, enhance cross-platform user experience, and strengthen the magazine’s unique business model, which draws on advertisements, subscriptions, and the Nation Builders, a pioneering donor program.
Since 2011, TheNation.com has seen its audience grow exponentially year over year, with traffic driven by a vibrant social media presence and accessed across numerous platforms—nearly half of its readers come from mobile. In the past few years, online visits have quadrupled to TheNation.com, now reaching nearly 3 million unique readers a month. The largest online demographic is people aged 25 to 34, the coveted millennial generation, with ten percent of its readership younger than 24.