A record? Come on! Don’t minimize what’s happening. It’s far too unique, too unprecedented even to be classified as “historic.” Call it mega-historic, if you wish. Never from Babylonian King Nebuchadnezzar to Soviet despot Joseph Stalin, from the Sun King Louis the XIV to President Ronald Reagan, from George Washington to Barack Obama, has anyone—star, icon, personality, president, autocrat, emperor—been covered in anything like this fashion.
In our American world, the only comparison might be to a few days of media coverage of the assassination of John F. Kennedy or the attempted assassination of Ronald Reagan or, in more recent times, a terror attack like the one in San Bernardino. Keep in mind, though, that such coverage has been going on for more than two and a half years now. So here’s another possible point of comparison, though it only lasted a couple of hours almost a quarter-century ago. In fact, it may be the most appropriate comparison of all in a landscape in which shrinking media outlets have been scrambling to glue eyeballs to page or screen in an otherwise dazzling landscape of distraction. Think of Donald Trump’s White House sojourn so far as our first white Ford Bronco presidency.
Imagine that, in June 2015, The Donald hadn’t swept down that Trump Tower escalator into the presidential race to the sounds of Neil Young’s “Rockin’ in the Free World,” but had instead slipped behind the wheel of O.J. Simpson’s infamous white Ford Bronco and headed off on the nearest highway, the one leading directly into all our brains. The two hours that Simpson spent armed in that vehicle in 1994, four days after the murder of his wife, with the police trailing him and TV news helicopters hovering overhead, would prove to be our first experience of the reality TV version of the “news” in which we’re now immersed. If you remember, it seemed to unfold in something like slow motion as roadside crowds turned out to cheer the “Juice” on. It would essentially be two hours of nothing whatsoever that nonetheless seemed to supersede everything else on Earth, two hours during which Americans ordered record amounts of home-delivered pizza, while watching traffic flowing on a highway to nowhere. In the process, a vision of mayhem that might otherwise have passed for boredom was etched permanently into the media’s DNA.
Think of Donald Trump as the O.J. Simpson of our moment and those hours on that highway as a preview of what media life (which, with the arrival of the handheld screen, has become more or less all life) turned out to be. Think of Donald Trump’s presidential run and now presidency as a never-ending white Ford Bronco ride, and if you accept that, all that remains to be asked is who was murdered (democracy?) and did he do it?
All Trump All the Time
Here, in my opinion, may be the strangest thing of all. Who doesn’t sense just how unprecedented the media spectacle of our moment is? Every single day is a new Trump dawn, a new firing or appointment at the White House, a new tweet storm, a new outrageous statement or policy, a new insult, a new lie or misstatement, a new bit of news about Stormy Daniels or other women who—your choice—had affairs with, were groped by, defamed by, or silenced by him, and so on down an endlessly repetitive list of what has become “the news” more or less 24/7 or perhaps more accurately 24/365 (with not a holiday in sight).