Right till the end of January, Dita Sari, an Indonesian in her late 20s, was preparing to fly from her home near Jakarta to Salt Lake City to bask in the admiration of assorted do-gooders and celebrities mustered by the public relations department of Reebok for its thirteenth annual Human Rights Awards, overseen by a board including Jimmy Carter and Kerry Kennedy Cuomo. Make no mistake, the folks–usually somewhere between four and six–getting these annual Reebok awards have all been fine organizers and activists, committed to working for minorities, the disfranchised, the disabled, the underdogs in our wicked world.
Dita Sari’s plan was to proceed to the podium in the Capitol Theater in downtown Salt Lake City, on February 7, and then, when offered the human rights award, reject it.
Now, this annual Reebok ceremony isn’t up there with the Nobels, or the genius grants from MacArthur. Despite Reebok’s best efforts, it’s definitely a second-tier event. Nonetheless, it has paid off for Reebok. Says Jeff Ballinger, an antisweatshop activist who’s organized with shoe workers in Indonesia for the past thirteen years, “With this kind of ceremony, Reebok gets its name into respectable company. When they give a prize to someone like Julie Su, a lawyer for immigrant workers in California, people who wouldn’t be seen dead in Nikes are impressed.”
Dita Sari got picked by Reebok’s judges because she defied her government on the issue of independent trade unions. In her own words: “In 1995, I was arrested and tortured by the police, after leading a strike of 5,000 workers of Indoshoes Inti Industry. They demanded an increase of their wages (they were paid only US $1 for working eight hours a day), and maternity leave as well. This company operated in West Java, and produced shoes of Reebok and Adidas.”
She got out of prison in 1999. Since then she’s been building a union in plants across Java. It was there that she got a good look at Reebok’s contractors, the underbosses of all the apparel, footwear, computer and toy companies. These contractors run their plants in a notoriously harsh manner.
Reebok’s flacks can brandish armloads of studies, codes, monitoring reports, guidelines and kindred matter, all attesting to the company’s dedication to fair treatment of anyone making consumer items with the name Reebok printed on them. But nothing has really changed. “We’ve created a cottage industry of monitors and inspectors and drafters of codes,” Ballinger says, “but all these workers ever wanted was to sit down in dignity and negotiate with their bosses, and this has never happened.”
Due in large part to the efforts of the workers and Western allies like Ballinger’s Press for Change, the daily wage in Indonesia actually went up more than 300 percent between 1990 and 1997, at which point the Asian economic crisis struck. Inflation wiped out all those gains. Workers’ daily pay is now half what it was before the crisis hit.
These were the points Dita Sari was going to make when she got to Salt Lake City. Then she learned that Reebok intended to schedule her and other recipients for some public events before the actual award ceremony. Rather than let Reebok benefit in any way from her presence, Dita Sari pulled the plug and at last word is in Jakarta trying to raise relief money for workers left destitute by the worst flooding in decades. She’s sent the speech she was planning to give at the awards: