It’s only mid-July and summer’s superheroes have already lifted box office grosses to record heights. In May there was Iron Man, a morally indefensible but undeniably entertaining vehicle that made an unlikely action star out of Robert Downey Jr. Then there was the return of Indiana Jones, who may as well be classified as a superhero, since he manages to appear impervious to pain at the tender age of 65. Then came The Incredible Hulk, Hancock and Hellboy II.
This past weekend the highly anticipated and truly superb Batman sequel, The Dark Knight, hit theaters, and it managed to score the biggest three-day opening gross in box office history. Sure, this genre has been popular for some time–Christopher Reeve’s pitch-perfect Superman set the template thirty years ago. But it’s fair to say that comic book-inspired films have never been so dominant. What does this mean and why is it happening now?
The easy explanation, not altogether incorrect, is that at a time when A-list stars are both in short supply and incapable of guaranteeing that a film will be a hit, a comic-book franchise delivers a sure-fire fan base ready to shell out ten bucks or more, whatever the quality of the film. But audience research has shown that these films tend to have a broader appeal. Regardless of age, race or gender, Americans devour superhero films, and it would be a massive oversight to trivialize or overlook the sociopolitical ramifications of this phenomenon in our highly politicized age.
Hollywood effectively turned into a superhero movie-making assembly line in 2002, when Spider-Man swooped in to ostensibly cure America’s case of the 9/11 blues. As played by the lovable, all-American Tobey Maguire, Spider-Man was the perfect antidote to those bleak days. The film was a huge success, and in addition to its two sequels in the six years since, more than ten superhero movies have individually grossed over $100 million dollars domestically. Only about half of these films received even a hint of critical praise, few had bankable stars and only a couple featured instantly recognizable characters. One could argue that their success was more about expectations and wish-fulfillment than anything else. Superheroes can be symbols of our greatest hopes, but they also appeal to our more pragmatic desire to get results.