The tomato pickers of the farms in Florida have raised the torch of accountability for over a decade now, successfully challenging behemoth food conglomerates in a self-determining struggle for their own welfare.
Where there were once rampant human rights abuses, economic exploitation and a culture of fear peddled by infectious ignorance, there is now the legally binding Fair Food Program, “an initiative consisting of a wage increase supported by…corporate purchasers of Florida tomatoes, and a human-rights-based Code of Conduct.” Designed by the Coalition of Immokalee Workers—a vanguard group representing the voices of Florida’s tomato pickers—the FFP establishes ongoing audits by an independent council to ensure that the farms supplying tomatoes to the FFP’s corporate signees are upholding these labor standards.
So far, every fast-food corporation that sources its tomatoes from Florida’s farms has signed onto the plan except for Wendy’s.
The international purveyor of square beef patties has steadfastly refused to sign the FFP, a lone maverick among its industry peers like Burger King and Taco Bell. When confronted with letters, phone calls and public rallies over the last two years from farm worker unions, students and activists demanding the company justify its refusal, Wendy’s executives have insisted the company already purchases tomatoes from suppliers operating under the FFP. Advocates argue that such assurances are basically meaningless without any legal mechanism to corroborate the claims, and are demanding a real, written commitment.
To this end, students, farmworkers and food justice activists all over the country poured into the streets the week of November 15—the date Wendy’s founder Dave Thomas launched the franchise—to demand the franchise’s owners sign the FFP. Leading organization efforts has been the Student Farmworker Alliance, which has allied itself with the cause of the Florida farm workers and is using student engagement to force Wendy’s to joining the FFP.
“This is the biggest action we’ve done so far,” says Sarah Vázquez, who serves on the national committee of the Student Farmworker Alliance. “[The action] provides a fine pressure point to engage student populations and engage with Wendy’s on campus, leveraging our power and voices.”
On November 16 in eighteen cities from New York to Miami to the Bay Area, high school and college students joined community activists and farmworkers in demanding Wendy’s agree to the accountability measures outlined in the FFP. In Columbus, Ohio, near the company’s headquarters, more than 200 people gathered by Ohio State University before marching to a Wendy’s restaurant about a mile and a half away.