The Gulf War. A sales job to warm the cold hearts of those ruthless bastards in Mamet's Glengarry Glen Ross. Something like twenty PR and lobbying firms had been engaged by the government of Kuwait to make the Emir's shit smell like fresh-picked roses. Front groups like the Coalition for Americans at Risk and Freedom Task Force were created and paraded to grease the way to the big drop into Kuwait City.
As a young Defense Intelligence Agency recruit, Dieter Countryman had first encountered, though wasn't quite sure then who they were and what they did, the scary mindfuckers of the Coalition when they were reshaping the contras' image in the days of the Nigaraguan back-channel shenanigans in the '80s. For the Emir they did TV and newspaper ad placements and had on tap a bunch of rah-rah speakers, including ex-military types and a few certifiable wack jobs.
A-Number One among those firms was Hill & Knowlton. An outfit right out of the days of that TV show Mad Men, where you had a blast of whiskey in your office 'round about four in the afternoon after closing the big deal, and smoked unfiltereds after chomping down your steak and martini dinner. The Washington branch was run by a dude who'd been Bush the First's chief of staff when he was veep. Less than two weeks after the Iraqis swooped into Kuwait, Citizens for a Free Kuwait appeared.
Countryman remembered reading, on a left-wing journalistic site some years afterward, that the Emir paid out close to $12 million to prop up the activities of the so-called Citizens, underwriting those sweet expense accounts of the H&K crew. After all, it was Dems and GOPers they had to care and feed bullshit to sell that war. Getting paid to sucker the suckers. Wow.
The coup de grâce used to silence to the usual leftie voices of imperialist opposition and liberal hand-wringers was delivered by those H&K sharpies. In October 1990, they trotted out a supposed ordinary 15-year-old Iraqi girl called Nayirah. In tearful testimony on Capital Hill, backed up by a media kit prepared by H&K copywriters, she said she'd witnessed the inhuman Iraqi soldiers come into the hospital where she volunteered, take babies out of incubators and leave them to die on the stone floor. The right-wing echo machine went apeshit with that account, its water carriers repeating the story on TV, radio and in op-eds. Hell, even President Bush told that goddamn story.
'Course no one mentioned that Nayirah was a member of the Kuwaiti royal family and had been rehearsed in her performance while giving what turned to be false witness. But by the time that was revealed three months later, we were in the thick of it. Countryman and a squad of select others were doing what was euphemistically called "royal family liaison," which really meant isolating political enemies of the Emir as the GIs turned back Saddam's forces.