San Francisco is a dot.com city, so it should come as no surprise that the two candidates in Tuesday’s runoff for mayor of America’s left-coast city are pretty much summed up by their websites.
The homepage of the website backing Democrat Gavin Newsom, the wealthy businessman who was groomed for the job by outgoing Mayor Willie Brown, features a great big picture of the candidate and former Vice President Al Gore seated in outrageously overstuffed easy chairs.
The homepage of Green Matt Gonzalez, the veteran public defender who forced his way into the runoff with the help of a powerful grassroots insurgency, features an invitation to attend the pre-election Punks for Matt event featuring Me First and the Gimme Gimmes at a club called Slim’s.
National political pundits are swooping into San Francisco to write articles about how the December 9 San Francisco mayoral contest is a test of the relative strength of the Democratic and Green parties. It isn’t. Even in San Francisco, where Green Ralph Nader actually beat Republican George W. Bush in many precincts in the 2000 presidential election, only three percent of registered voters have declared themselves to be Greens.
While Newsom would like to make the titularly nonpartisan contest a measure of party loyalty, Gonzalez has extended his appeal far beyond the Green base. Union endorsements have split between the two candidates, with many activist locals of unions such as the American Federation of State, County and Municipal Employees (AFSCME), the Service Employees (SEIU) and the Hotel Employees and Restaurant Employees (HERE) backing Gonzalez. The Green has also attracted endorsements from United Farm Workers union co-founder Dolores Huerta, actors Danny Glover and Martin Sheen, 1999 mayoral candidate Tom Ammiano and even some Democratic political clubs, including the Harvey Milk LGBT Democratic Club.
Perhaps most significantly, Gonzalez has attracted enthusiastic support from young people who, for the most part, eschew election booths. The election-eve punk show is not a gimmick. It’s for real. Gonzalez actually appeals to punk rockers, and a lot of other people who tend to be turned off by politics.
That appeal made the contest close, even though Newsom retains significant advantages. Newsom’s establishment-backed candidacy will spend close to $4 million, compared with the Gonzalez campaign’s $400,000. But if Newsom wins, it will be on the “strength” of precisely the sort of politics that has cost Democrats their once-dominant position in federal, state and local politics nationally.