Jason Epstein’s Book Business: Publishing Past Present and Future is the third memoir of a major American life in book publishing to reach print in less than two years. It is at once a sign that the guard is changing and a recognition that the business has already changed. It is also, in the case of the 72-year-old Epstein, an opportunity to gaze into the crystal ball to predict the changes to be, something he has been rather good at during the course of his long career.
Simon & Schuster’s Michael Korda got the triumvirate rolling in 1999 with Another Life, gossipy and entertaining and novelistic, like the books Korda often publishes. The New Press’s André Schiffrin–famously ousted from Random House’s Pantheon Books, the once independent imprint his father started–followed suit more recently with The Business of Books, the kind of polemic he has sometimes featured on his list [see Daniel Simon, “Keepers of the Word,” December 25, 2000].
It’s not surprising, then, that the tone pervading Epstein’s memoir–which began with a series of lectures he gave at the New York Public Library, formed two essays in The New York Review of Books and was coaxed into a book by Norton president Drake McFeely–is cool and elegant and full of the gravitas of a man who wanted to be a great writer and instead ended up publishing many such, Morrison and Mailer and Doctorow among them.
He arrived at Random House in 1958, having deemed it time to leave Doubleday when he was prevented from publishing Lolita there. While at Doubleday he had founded Anchor Books and with it the trade paperback format in America. He retired as Random’s editorial director in 1998, and during the four decades in between started the Library of America, a unified series of reprints of great American literature; The Reader’s Catalog, a kind of print precursor to Amazon; and The New York Review of Books. He had a reputation as a brilliant editor but went beyond that to envisage change and make it happen, and in the process made himself into a pillar of the New York intellectual establishment.
“If I have any regrets, I can’t think what they are,” he declared during an interview recently, sipping homemade espresso at his large kitchen table in an opulent downtown apartment that could double as the upscale set for one of Woody Allen’s Manhattan tales. He still edits authors he’s been associated with but now does it from home. He prefers to be based there rather than in the Random corporate offices, wishes to put space between himself and an “increasingly distressed industry” mired in “severe structural problems.” Prominent among them are a chain-driven bookselling system that favors “brand name” authors and often returns other new books to their publishers after only a few weeks on the shelves, before the titles have a chance to establish themselves; and a bestseller-driven system of high royalty advances that often do not earn back the money invested, a system that ratchets up unrealistically high sales expectations for new titles overall, and in so doing makes it increasingly difficult to publish certain kinds of books.