In normal times, Dee from New York would have ordered her copy of The Handmaid’s Tale from Amazon, but these are not normal times. Amazon is on the Grab Your Wallet list, a campaign to boycott retailers that sell Trump family products, which began as a response to the video revealing our now-president’s penchant for grabbing women “by the pussy.” Dee bought her book from a smaller retailer instead.
Since Donald Trump’s election in November, and especially since his January inauguration, hundreds of small and not-so-small organizations have sprung up to oppose the president. They joined the ranks of established left-leaning and liberal groups already revving up their engines to fight the administration. Among all the ways you can now voice your dissent, though, there’s one tactic that this president will surely understand: economic resistance aimed at his own businesses and those of his children. He may not be swayed by protesters filling the streets, but he does speak the language of money. Through a host of tactics—including boycotting stores that carry Trump products, punishing corporations and advertisers that underwrite the administration’s agenda, and disrupting business-as-usual at Trump companies—protesters are using the power of the purse to demonstrate their opposition and have planned a day of resistance against his brand on June 14th.
Such economic dissent may prove to be an especially apt path of resistance, especially for the millions of Americans who reside in blue states and have struggled with a sense of powerlessness following the election. After all, it’s not immediately obvious how to take effective political action in the usual American way when your legislators already agree with you. But what blue-state dwellers lack in political sway they make up for in economic clout, since blue states have, on average, greater household incomes and more purchasing power than their red-state compatriots. The impact of coordinated blue-state boycotts could be enormous. That’s why Grab Your Wallet, along with Color of Change, a racial-justice group, and numerous other organizations are encouraging individuals to see their purchasing power as political muscle.
“It was close at the polls, but it’s not close at the cash register,” Shannon Coulter, a founder of Grab Your Wallet, told me recently.
And yet, even as throngs of organizations and hundreds of thousands of individuals throw their energy into economic tactics intended to weaken the president, it’s still an open question whether this type of resistance—or, more specifically, its current implementation—can precipitate anything in the way of meaningful change.