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It’s been a tough few weeks for the forces of climate-change denial.
First came the giant billboard with Unabomber Ted Kacynzki’s face plastered across it: “I Still Believe in Global Warming. Do You?” Sponsored by the Heartland Institute, the nerve-center of climate-change denial, it was supposed to draw attention to the fact that “the most prominent advocates of global warming aren’t scientists. They are murderers, tyrants, and madmen.” Instead, it drew attention to the fact that these guys had overreached, and with predictable consequences.
A hard-hitting campaign from a new group called Forecast the Facts persuaded many of the corporations backing Heartland to withdraw $825,000 in funding; an entire wing of the Institute, devoted to helping the insurance industry, calved off to form its own nonprofit. Normally friendly politicians like Wisconsin Republican Congressman Jim Sensenbrenner announced that they would boycott the group’s annual conference unless the billboard campaign was ended.
Which it was, before the billboards with Charles Manson and Osama bin Laden could be unveiled, but not before the damage was done: Sensenbrenner spoke at last month’s conclave, but attendance was way down at the annual gathering, and Heartland leaders announced that there were no plans for another of the yearly fests. Heartland’s head, Joe Bast, complained that his side had been subjected to the most “uncivil name-calling and disparagement you can possibly imagine from climate alarmists,” which was both a little rich—after all, he was the guy with the mass-murderer billboards—but also a little pathetic. A whimper had replaced the characteristically confident snarl of the American right.
That pugnaciousness may return: Mr. Bast said last week that he was finding new corporate sponsors, that he was building a new small-donor base that was “Greenpeace-proof,” and that in any event the billboard had been a fine idea anyway because it had “generated more than $5 million in earned media so far.” (That’s a bit like saying that for a successful White House bid John Edwards should have had more mistresses and babies because look at all the publicity!) Whatever the final outcome, it’s worth noting that, in a larger sense, Bast is correct: this tiny collection of deniers has actually been incredibly effective over the past years.