“Political language…is designed to make lies sound truthful and murder respectable, and to give the appearance of solidity to pure wind.” — George Orwell
George Orwell shaped our imagination of a future in which a propagandistic media produced a steady stream of up-is-down, right-is-wrong, war-is-peace lies in order to impose the will of a governing elite upon the subject citizenry.
Orwell reckoned this ultimate diminution of democracy would come in the year 1984. Imperfect genius that he was, the author missed the mark by twenty years. But, after watching the controversy regarding the Sinclair Broadcast Group’s scheme to air the truth-impaired mockumentary Stolen Honor in an attempt to stall the momentum John Kerry’s campaign gained from the presidential debates, it becomes evident that the future Orwell imagined is unfolding.
Forget about the anti-Kerry fantasy film Stolen Honor: Wounds That Never Heal. That comic attempt at a documentary is nothing more than a 42-minute “Swift Boat Veterans for Truth”-style television commercial produced by a former longtime employee of Tom Ridge, the secretary of George W. Bush’s Department of Homeland Security–an agency that pays daily homage to Orwell with everything from its name to those color-coded terrorism warnings.
But don’t forget about the Sinclair Broadcast Group. If you want to see the Orwellian media future that the Bush administration envisions, pay close attention to Sinclair. This cobbled-together collection of television “properties” is not a network but a media holding company that owns 62 of the most miserable excuses for broadcast outlets in the country. “Quality” has never been a watchword for Sinclair, a firm that pioneered the one-size-fits-all approach to mass media. When Sinclair buys a station in some long-suffering community, it fires the local staffers and begins feeding the locals a steady diet of disembodied and disengaged “content” spewed out of the company’s media mill near Baltimore.
Sinclair has even experimented with the so-called “distance-casting” of weather reports. Sinclair’s stormbots read local forecasts for communities around the country while standing in front of ever-changing weather maps at the firm’s suburban Baltimore bunker.
But the main product of Sinclair’s media mill is the slurry of right-wing dogma drooled from the lips of corporate vice president for corporate relations Mark Hyman. Ideologically in-synch with the bosses at Sinclair–who have given over $170,000 to Republican causes over the past decade, including $59,000 so far in this year’s campaign–Hyman force-feeds editorials to all 62 company-owned stations in order to shore up the conservative cause to the 25 percent of all American households reached by Sinclair outlets.