Two giants of the liberal blogosphere joined forces today with a longtime Washington consultant to launch a new website, OpenLeft, designed as a hub for dialogue between progressive outsiders and Washington insiders.
Former Clinton White House official Mike Lux is leading the effort with Matt Stoller and Chris Bowers of MyDD, the influential blog that forced tight-fisted Democrats to donate more than $2 million to candidates last year, helped stymie Fox’s Democratic presidential debate, and launched one of the first “grassroots polls” in the history of American politics.
“OpenLeft is not just about tools and tactics. We have a different set of ideas about how our culture and country should work,” says Stoller, a 29-year-old Harvard graduate who has repeatedly rocked the Democratic establishment with searing blog attacks and aggressive grassroots campaigns. “We believe that power and wealth should be distributed more equally than they are now,” he explains. So the site aims to empower netroots activists, challenge and criticize institutional players–and somehow build progressive coalitions along the way.
The organizers envision OpenLeft–named as a counterpoint to the 1960s’ New Left–as the newsletter of the broader progressive movement, which increasingly uses Internet activism to force “open” transparency and accountability on the political establishment. Of course, that establishment includes some bloggers, who now work for politicians or run “A-list” blogs, which draw enough readers and revenue to make them free-standing media elites. As Bowers emphasizes in his first post on OpenLeft, “what was once a fluid, ‘outsider’ and ‘open’ form of new media is now witnessing the crystallization of a new ‘establishment’ all its own.”
Yet unlike most liberal blogs, insiders will not just drop by OpenLeft for “chats” and fundraising. The organizers are recruiting institutional partners to fund the site, collaborate on campaigns and stick around for sustained criticism from their fiery bloggers and commenters.
Lux says OpenLeft will work with organizations like the Sierra Club, People for the American Way (PFAW) and USAction to provide “a bridge between outside movement people and insiders.” The blog offers organizations potential visibility, members and fundraising, if they engage readers in a real ongoing dialogue about their strategy and policy objectives. Lux thinks groups will embrace a chance to engage new members, because the old model for liberal organizations is already dead. He has a point. Most of today’s activists are not card-carrying members of anything, they don’t respond to direct mail fundraising, and they are unmoved by initiatives that assume their support and ignore their ideas.