On Tuesday, President Obama will deliver a State of the Union Address for his third year in office. It’s likely to be the most closely watched of his presidency, as his allies and adversaries alike try to discern how he’ll govern in a divided Washington. The president has already made it clear that he intends to offer an olive branch to the GOP-controlled House of Representatives by prioritizing issues like deficit reduction and education reform. Yet Obama supporters, who felt neglected for much of 2010, are also looking for the president to follow through on his message of hope and change—not to mention a few concrete campaign promises. To that end, I queried a number of prominent Democratic political strategists and policy experts and asked them: what’s the single most important issue for President Obama to focus on in year three of his presidency? Below are five big ideas for 2011.
Reduce Everything to Jobs
In the midst of an economic downturn in 1992, Bill Clinton defeated George H.W. Bush by effectively deploying the now-famous slogan "It’s the economy, stupid." Former Clinton adviser Paul Begala believes Obama should emphasize a laser-like focus on the economy, particularly job creation. "I would reduce everything to jobs," Begala says. "I would analyze every domestic proposal, from Democrats and Republicans, according to that matrix: how many jobs will this create?" That would give Obama the upper hand in framing proposed Republican budget cuts as imperiling a fragile economic recovery. The House Republican plan to cut $100 billion from the domestic budget this year might sound fiscally prudent—until voters learn that it would result in 40,000 fewer teachers and school aids, and big reductions in law enforcement officers, small business assistance and money for Pell Grants, as Obama budget director Jack Lew quickly pointed out.
Rather than obsessing over the deficit, focusing on jobs would allow Obama to favorably contrast his economic vision with that of the GOP. "Obama talked about his North Star [after he signed the tax cut deal in December] but he didn’t tell us what it was," Begala says. "Republicans, at least rhetorically, have a North Star and it’s cutting spending. I want Democrats to say their North Star is creating jobs. Obama needs to own the word ‘jobs.’ Not ‘stimulus’ or ‘capital markets’ or ‘infrastructure’ or all the $5 Harvard words they use over there." The top priority from the American people is painstakingly clear, says former Clinton pollster Stan Greenberg: "It’s jobs, stupid."
Put People Back to Work
Simply talking about jobs will not be enough for Obama. He needs a plan to actually create more of them and put struggling Americans back to work. In February 2010, the Obama Administration delivered a major report to Congress outlining its road map for "rescuing, rebalancing, and rebuilding America’s economy." That document encouraged AFL-CIO President Richard Trumka. "The president recognized that this wasn’t a normal recession and that the administration’s response had to go beyond a simple economic recovery," Trumka says. The administration’s response to the economic crisis, namely the stimulus bill and new rules for the financial industry, are important first steps, Trumka says, but not nearly enough to solve the crisis. "Right now we need big and bold policies to fix our economy," says the union chief. "We need a manufacturing policy to build things in America and to stop sending jobs overseas. We need investments in rebuilding our crumbling infrastructure. And we still need a fair tax policy where the very rich, corporations and Wall Street pay their fair share."