EDITOR’S NOTE: In this piece originally published on TomDispatch, former New York Times sports columnist Robert Lipsyte explains how Nascar dads (and moms) signaled a distant early warning on Iraq and helped turn the tide of the election.
1. It’s the Car, Stupid
“I hate that term, NASCAR Dads, it’s narrow and patronizing, but it’s about time Democrats showed some sensitivity to the stock car culture.”
— David (Mudcat) Saunders, political consultant.
The Democrats won the Senate and the House because the Republicans lost the garage.
Four years ago, mad political scientists created Nascar Dad to combat Soccer Mom. The result was as epic as Beowulf versus Grendel’s Mother. We know how both those battles came out. And now we also know that Nascar Dad, like the great Scandinavian mercenary, began to wonder if he was protecting the right mead hall.
Like Beowulf, Nascar Dad may be a fiction. Nascar itself denies having any stereotypical fan, while encouraging the idea that it is a political player. Larry J. Sabato, director of the University of Virginia’s Center for Politics, described Nascar Dads as “middle-to-lower-middle-class males who are family men, live in rural areas, used to vote heavily Democratic but now usually vote Republican.” Most political experts more or less agree with that description, although political consultant Mudcat Saunders adds that Nascar Dads are often suburbanites who are “rural-thinking” about religion, patriotism, hunting, and fishing.
One of the sharpest thinkers in Nascar Nation, H.A. (Humpy) Wheeler, president of the leading North Carolina track, told me back in 2003, “They liked the President’s Top Gun performance, but they’re not so gung ho anymore on Iraq because this is the crowd that joined the National Guard.”
That turned out to be a distant early warning.
Nascar Dad still voted for Bush and Republicans in 2004. Among other reasons, as many Nascar Dads told me then, they thought that Bush was more “manly” than Kerry, whom they despised as the patronizing snot who had been putting them down since grade school.
Republican attitudes toward evangelical Christianity, unashamed commercialism, guns, the environment (racing cars still use leaded gasoline), and diversity (the Nascar garage is overwhelmingly male and white) seemed a perfect fit with Nascar values. Nascar supported Bush financially and courted his attention through its ruling family, the Frances. They have owned and operated the sport since 1947 when promoter Big Bill France whipped a brawl of hot-headed former moonshiners into a confederacy called the National Association for Stock Car Auto Racing. His son, Bill, Jr., and now his grandson Brian, extended his vision brilliantly, signing record TV deals. They did it with racers that sort of looked like everyday street cars, but weren’t, and they held onto their southern hardcore while reaching out to markets in California and the Midwest.