This piece is cross-posted from Huffington Post.
The Coalition of Immokalee Workers, the remarkable farmworker organization in Florida that I have written about many times over the years as they continue to win victory after victory in their Campaign for Fair Food, has done it again.
This time they have put together a must-see video that is mandatory watching this holiday season:
Here's an extended excerpt from the CIW's website in which they explain their reasons for putting this remarkable video together:
The holiday season is upon us, which means it's time again to gather around the table with loved ones to celebrate another year of life together, of new beginnings and old friends, of triumphs and of the challenges ahead.
The holiday table unites us, and reminds us that—no matter how high, or low, our day to day lives may take us—in the end, we always make our way back to those whom we love the most, and when we are with them, the world feels right.
Love is the essence of the holidays. Love for our parents and their parents, love for our children and their children. Love for our friends, and love for all men and women with whom we share this fragile world. The holiday table reminds us that, in the end, we are all family, and that we can only truly enjoy the bounties that life gives us if we all enjoy them together, as one.
No one knows this better than Publix. Its holiday commercials are a tour de force in touching that place deep inside each of us that loves not just our families and friends, but our fellow man, too, regardless of the divisions that may separate us in our daily lives. Publix commercials never fail to remind us just how much we have to be thankful for, and how powerful an emotion our love can truly be.
But love without goodwill is an empty emotion. And, sadly, the holiday season has become an annual reminder that Publix—a company founded by a man, George Jenkins, who famously said the words "Don't let making a profit stand in the way of doing the right thing"—is a company that has lost its way. Like any family, the families who own and run Publix gather around their holiday tables and reflect on their joys and struggles. For the families who run Publix, among those joys, year after year, are soaring profits. Yet they inexplicably continue to turn their backs on the farmworkers who make those profits possible.