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Good morning from New York. I am just about to meet up with Max Fraser to head over to New Jersey. The Nation was kind enough to give us access to the Notion this Saturday so that we might post a couple entries live from Giants Stadium, the North American venue for "Live Earth: The Concerts for a Climate in Crisis," the latest global concert-for-a-cause. (Lucky us, with ticket being sold through legitimate vendors for $83 to $348, no small commitment, they were also kind enough to obtain us two press passes, and with those, hopefully access to some of the event’s performers for an interview or two.) We should be at the stadium by early afternoon.
If you haven’t heard, Live Earth is a 24-hour event on 7/7/07 that will bring together over 100 musical acts to perform a series of nine eco-friendly concerts on seven continents (yes, seven — apparently Nunatak, the house band at the Rothera Research Station on Antarctica, will slip on their fingerless gloves to play a set outdoors). The shows kicked off in Sydney, Australia last night and have been rolling westward through Tokyo, Shanghai, Hamburg, London, Johannesburg, Rio de Janeiro, Washington D.C. (originally cancelled, then added again yesterday morning) and New York all night (China and Australia are on air as I write, watch them here). According to event planners, the music broadcast will entail total media saturation — TV, radio, web and wireless channels simultaneously — in hopes of reaching upwards of two billion people, prodding them to take up the good fight against global warming.
Kevin Wall, founder of Save Our Selves (SOS), the establishment behind Live Earth, paired up with eco-crusader-cum-rock-star, ex-V.P. Al Gore, to organize the charitable music event. They promote the all-day concert as the kickoff to a broader, more ambitious multi-year campaign aimed at getting people to affect change locally and globally — from personal actions one can take to reduce their own carbon footprint, to demanding that their government join an international treaty in two years that promises to cut global warming pollution by 90% in developed countries. Wall’s last worldwide production was Live 8, a "global call to action against poverty" in summer 2005.