Ruy Teixeira and Joel Rogers’s America’s Forgotten Majority has been credited with convincing Al Gore last summer to adopt a populist campaign strategy built around “working families” and the mantra, “They’re for the powerful, we’re for the people.” Republicans immediately accused the Vice President of “class warfare,” and Business Week worried that Gore’s rhetoric was tapping into a broad “anti-business” public mood. Pundits thought (or hoped) there would be a backlash among “suburban independents,” but thus far none is visible.
Though Gore is a highly ambiguous class warrior and has skillfully targeted only the most egregious (and unpopular) corporate powers, this is a bold and welcome turn toward class politics in the United States. And though Ralph Nader and the revitalized political operations of the AFL-CIO undoubtedly deserve some credit too, there’s a chance that Teixeira and Rogers have helped do for the Democrats what Kevin Phillips’s “Southern strategy” did for the Republicans in 1968 and beyond.
What have they done? Simply pointed out what Michael Zweig calls “America’s Best Kept Secret”–that the majority of Americans are “working class,” not “middle class,” and that failing to realize that simple fact leads to a cascade of illusions, both political and otherwise. This is the larger point that will endure, regardless of how Gore’s populist strategy works in November (if, indeed, he sustains it until then). We cannot get our politics right, or our economics and culture, for that matter, until we have a better, more consistent grasp of the vagaries of class in our society. America’s Forgotten Majority: Why the White Working Class Still Matters and The Working Class Majority: America’s Best Kept Secret, each very different in its concepts and details, lay a strong social-scientific foundation for bringing social class out of the closet and making it a permanent part of our public discourse.
Teixeira and Rogers’s contribution lies most completely in their political arithmetic, which emphasizes the importance of class and unionism as well as race and gender. When they extend from that, their sense of what they call core working-class values is thinner and less accurate, in my view, and their policy prescriptions are too narrowly focused on this year’s election and contain what would be a crucial strategic error if put into practice. But their arithmetic is clear and compelling, and Zweig complements and strengthens their analysis in the other areas.
The arithmetic begins by dividing voters into a “middle class” and a “working class,” based on one clear and simple characteristic–the possession or lack of a bachelor’s degree. About 30 percent of voters have one, while the vast majority (the working class) do not. Teixeira and Rogers understand that both income and occupation are also relevant to understanding class dynamics, but information on them is not consistently available in the voting data, and, besides, there is such a strong correlation between college education, occupation and income that it doesn’t matter much for their purposes. “Managerial and professional workers,” for example, are much more likely to have bachelor’s degrees and are paid from 34 percent to 140 percent better than other workers; they, like the “college-educated,” with whom they overlap so strongly, are about 30 percent of the labor force.