It had taken much thought and planning that wartime May Day four years ago when George W. Bush co-piloted an S-3B Viking sub reconnaissance Naval jet onto the deck of the USS Abraham Lincoln. Scott Sforza, a former ABC producer, had "embedded" himself on that aircraft carrier days before the President landed. Along with Bob DeServi, a former NBC cameraman and lighting specialist, and Greg Jenkins, a former Fox News television producer, he had planned out every detail of the President’s arrival — as Elisabeth Bumiller of the New York Times put it then — "even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush’s right shoulder and the ‘Mission Accomplished’ banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call ‘magic hour light,’ which cast a golden glow on Mr. Bush."
Before the President could descend jauntily from that plane into the perfect light of a late spring afternoon, and onto what was essentially a movie set, the Abraham Lincoln, which had only recently hit Iraq with 1.6 million pounds of ordnance, had to be stopped just miles short of its home base in San Diego. No one wanted George W. Bush simply to clamber aboard.
Who could forget his Tom-Cruise-style "Top Gun swagger" across that deck — so much commented on in the media in the following days — to the carefully positioned podium where he gave his speech? It was to be the exclamation point on his invasion of choice and provide the first fabulous photos for his presidential campaign to come. Only two things about that moment, that speech, are remembered today — that White House-produced "Mission Accomplished" banner behind him and his announcement, with a flourish, that "major combat operations in Iraq have ended."
If his landing and speech are today remembered as a woeful moment, an embarrassment, if those fabulous photos never made it into campaign 2004, that was, in part, because of another event — a minor headline — that very same May day: Halfway around the world, soldiers from the 82nd Airborne Division, occupying an elementary school in Fallujah, fired on a crowd of angry Iraqi demonstrators. Perhaps 15 Iraqis died and more were wounded. Two days later, in a second clash, two more Iraqis would die.