As if there was need for more evidence that major media is neglecting to cover Federal Communications Commission deliberations on whether to fundamentally alter media ownership rules, a new survey shows that 72 percent of Americans know “nothing at all” about the debate in which FCC Commissioner Michael Copps says “fundamental values and democratic virtues are at stake.”
Only four percent of 1,254 adults surveyed by the Project For Excellence in Journalism in collaboration with the Pew Research Center for the People and The Press said they had heard “a lot” about the FCC’s deliberations regarding rule changes that could redefine the shape and scope of American media.
Echoing concerns voiced by consumer, public interest and labor groups, as well as a growing number of members of Congress, Copps has argued that the FCC should schedule more official hearings on the proposed rule changes. The commissioner also says that major media outlets — especially the nation’s television networks — have a responsibility to cover the debate over whether to allow greater consolidation of media ownership at the national level and the removal of barriers to control by individual corporations of most of the television, radio and newspaper communications in particular communities.
“I’m frankly concerned about consolidation in the media, and particularly concerned that we are on the verge of dramatically altering our nation’s media landscape without the kind of debate and analysis that these issues clearly merit,” Copps said as the commission’s sole scheduled official hearing opened Thursday in Richmond, Virginia.
FCC Chairman Michael Powell, who has long been the commission’s most ardent advocate for rule changes favored by media corporation lobbyists, has resisted efforts to open up the debate. Thursday’s hearing in Richmond offered some explanation for why Powell has sought to constrain the dialogue.
Despite rough winter weather, hundreds of critics of the proposed relaxation of controls on consolidation packed the hall where the commissioners heard testimony. While representatives of television networks and newspaper chains argued for the rule changes, the clear signal from the crowd was expressed by David Croteau, a sociology professor at Virginia Commonwealth University, who told commissioners: “Less regulation will be a windfall for a few giant media corporations. It is likely to be a huge mistake for the rest of us.”